Ninety percent of drink-spiking incidents go unreported, often because victims fear they won’t be taken seriously. With numbers like that, the real scope of the problem is hard to measure, but its impact is impossible to ignore.

Right now, the options for those trying to protect themselves from drink spiking are limited and either impractical or easily overlooked. For many young women, staying safe on a night out still means following outdated or cardinal rules, often sacrificing fashion for safety.

Addie Bounds and Kiara Robichaud are building something that challenges that narrative. Through their startup Elora, they’re developing wearable jewelry with built-in drug detection technology.

“We are attacking the epidemic of drink spiking by creating an option that allows women to be able to go out and enjoy their social experiences while feeling confident and not sacrificing their style for safety,” said Bounds, Elora’s CEO and recent California Polytechnic State University (Cal Poly) business administration graduate.

The idea for Elora was sparked in September of 2024, when Bounds realized just how many people in her life had experienced drink spiking, many of whom faced trauma that extended far beyond the initial incident.

“I had heard about all of these protective products but I had never seen any of them be used,” she said. “I thought to myself, ‘how is there not a solution to help protect us against this thing that’s happening, empower us and create something that can set us free?’”

Bounds pitched the idea for Elora at Startup Launch Weekend, a Shark Tank-style competition hosted by Cal Poly Entrepreneurs that challenges students and community entrepreneurs to form a team and launch a startup in just 54 hours. Her team won first place and took home a $1,000 prize—an early validation that the idea had potential.

To take Elora further, Bounds knew she needed a partner with technical expertise. She reached out to her former beach volleyball teammate and casual statistics tutor, Robichaud, a Cal Poly biomedical engineering master’s student.

What started as a casual conversation between friends and teammates quickly turned into a co-founding partnership.

06/18/25 – SAN LUIS OBIPOS, CA: Addie Bounds and Kiara Robichaud of Aurela pose for a portrait during Cal Poly’s Center for Innovation and Entrepreneurship (CIE) Summer Accelerator photoshoot on June 18, 2025 in San Luis Obispo, California. Photo by Ruby Wallau for CIE

“Slowly, I pulled her in until she agreed to be part of the team, and is now the CTO of Elora,” said Bounds. “I’m so grateful for her, she’s such an amazing addition to what we’re doing here.”

Together, Bounds and Robichaud entered Cal Poly Center for Innovation and Entrepreneurship’s (CIE) Innovation Quest (iQ), a high-stakes competition where Cal Poly students pitch their innovative business ideas and prototypes to a panel of judges in hopes of winning thousands to fund their startup.

Their experience at iQ helped them develop the storytelling skills necessary to pitch effectively to investors and the public, along with technical feedback from experts in the field. They quickly realized that iQ was just the beginning. 

The “natural next step,” according to the team, was applying to the CIE’s Summer Accelerator, an intensive 12-week program that provides Cal Poly students and recent graduates with the resources necessary to turn their innovative ideas into full-fledged startups. Participants in the Accelerator receive $10,000 in seed funding, as well as access to expert mentorship, entrepreneurial workshops and a dedicated workspace in the HotHouse, the CIE’s office located in downtown San Luis Obispo.

With Bounds focused on business formation and customer development, and Robichaud leading research and product development, the two have formed a strong, cross-functional team.

“We really lean on each other’s strengths and trust that we know what we’re doing in our respective areas,” said Robichaud. “When we do have to make big decisions, we trust the other person is going to make the right decision in their own domain.”

They’re joined by Cal Poly business administration student Lindsay Williams, who originally worked with Bounds on her Startup Launch Weekend team. She is now the team’s “organizational busy bee,” according to Bounds. Elora has also brought on Nina St. John, Cal Poly computer engineering student, as a contractor to help build out the prototype this summer.

Elora’s first product will be a bracelet, available in both silver and gold, that not only detects substances but can also discreetly alert a user and their safety network in real time.

To use it, all someone has to do is take a droplet of their beverage, using a finger or straw, and place it on the bracelet’s detection zone. If a drink-spiking substance is present, the internal technology will notify the user and their network through whichever method they’ve chosen including vibration, phone call, text or app notification.

“Young women don’t want to put on a super cute outfit to go to the bar and then add on a scrunchie, or put five coasters in their back pocket, and they shouldn’t have to; it’s a refusal to conform to what society is providing us,” said Bounds. 

For Elora’s founders, the mission goes beyond individual safety. They want to create conversations, hold venues accountable, and make drink safety a normalized part of going out. A key part of their app development involves rating venues, like bars and clubs, based on reported drink-spiking incidents. The goal is to shift responsibility back onto these establishments and push for changes that make nightlife safer and more transparent for young women.

This push for venue accountability is gaining real-world momentum—California lawmakers recently passed Assembly Bill 2375, which requires bars and nightclubs to offer drink lids upon request and clearly display signage about the availability of drink-spiking test kits. The bill passed unanimously, highlighting legislative support for shifting responsibility away from potential victims and onto the establishments themselves.

“We hope to have a more transformative role in nightlife, college campuses, sororities, etc., beyond just protecting the individual,” said Robichaud. “We want to have a societal impact as well.” 

For Robichaud, the most exciting part of the startup is the challenge of solving a long-ignored problem using new technology. 

“It’s a complex problem to solve technologically, and I think it will be very fulfilling to get this piece of tech into the hands of people who really need it,” she said.

And for Bounds, the motivation is personal—and urgent.

“I find myself staring at all of these heavy stories and statistics and just know we have to solve this,” she said. “It’s not even a matter of how we do it, just the fact that we have to do it.”

Watch Elora and our six other Accelerator startups pitch live at Demo Day here.

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About the Cal Poly Center for Innovation and Entrepreneurship:

The CIE opens a world of entrepreneurial opportunity to Cal Poly students, faculty and community members and promotes entrepreneurial activity and dialogue across the university and throughout San Luis Obispo County. For more information, visit cie.calpoly.edu.