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Meet a Hatchery Startup | Intego Sports

Whether it’s 7 a.m. or midnight, the Intego Sports team can usually be found in the Hatchery. From Elevator Pitch Competition and Startup Marathon, to now being part of the Cal Poly Center for Innovation and Entrepreneurship (CIE) on-campus incubator, Intego Sports CEO Alexandra Joelson is on a path to turn her innovative footwear idea into a viable company. 

“The top and bottom of cleats deteriorate at different rates,” she explained. “We are creating cleats with interchangeable soles, so you can just replace the part that wears down instead of buying a whole new pair of cleats.”

Joelson, a first-year business administration major, came to Cal Poly already passionate about solving this problem of quickly-deteriorating athletic footwear.

However, the San Diego native and her team didn’t make this idea come alive overnight. Joelson first took a slightly different idea she had started in high school to the Elevator Pitch Competition, winning the $1,000 prize. She then took her idea to Cal Poly Entrepreneurs’ Startup Marathon, where the all-freshman Intego Sports team was formed.

“There seemed to be a lot of traction for it and people seemed to like the idea, so I got involved in the CIE,” Joelson said of her original idea. “After talking to all of the advisors [in the Hatchery], we came up with a better solution and since me and part of my team play soccer, it was something we were all passionate about. We really want this problem to be solved.”

Joelson stressed how important it is to have a team of people with a common goal but diverse perspectives, even if that poses challenges. 

Intego Sports consists of a business student, aerospace engineer, electrical engineer and a physics major, so their thought processes often differ. However, Joelson says having different minds come together is what helps them progress and grow.

“I think the biggest thing is making sure you’re solving the right problem and then making sure you have the right people to help you do it,” she explained. “As a CEO, I’ve been trying to make sure everyone is motivated and the advisors put us on the right path to get us to the right goals.”

Now that the Intego Sports team has come together and established their place in the Hatchery among several other student startups, what’s in store for them?

First, prototyping at the CIE’s on-campus Innovation Sandbox and filing for a provisional patent. 

Then the team has plans to compete in Innovation Quest to win from $30,000 in cash prizes to help fund their startup, as well as apply for the HotHouse Summer Accelerator. Basically, Joelson and her team are ready to launch their business as soon as possible.

“We’d love to have inventory in our dorm rooms and be running a company out of yakʔitʸutʸu,” she joked. “But we’re all living in the [Cal Poly] Lofts next year as well. We all want to live together and take the company off the ground so we can be college grads with an income. That would be fantastic.”

Until all these future plans come together, though, the team is soaking up every moment in the Hatchery by taking advantage of their access to industry professionals, experienced entrepreneurial advisors and an inspiring community.

“Most people don’t have advice and advisors like this. Either you have to pay someone to do it or do a ton of research to find someone you actually trust, but everyone here truly cares about us and our success,” Joelson explained. “I get to meet a lot of great people and it’s a great place to work and a great environment.” 

Joelson says that anyone with an entrepreneurial aspiration should apply to the Hatchery program because there aren’t any downfalls — just tons of resources and support in a program she dubs “the entrepreneurship hub.”

To stay updated on Intego Sport’s progress, visit https://www.integosports.com/ or find them on Instagram at @integosports. If you’re ready to get after your startup goals and learn more about the program, visit https://calpolycie.wpengine.com/prepare/hatchery/.

Entrepreneurship for All: The Graphic Communicator’s Perspective

When Joe Sobrero came to Cal Poly, he was already determined to be an entrepreneur. As surprising as it may sound, that’s exactly why he chose to study graphic communications with a minor in philosophy.

He didn’t even consider being a business major.

“I think the most important thing that an entrepreneur needs to be is a good communicator,” Sobrero reasoned. “If you’re not a good communicator, you won’t be able to get people on your team, get investments or communicate to your customers why they need your product or service.”

As the co-founder of Ropegun, a mobile application that allows rock climbers to track their progress and compete with friends, he says that his knowledge of communicating, branding and UX/UI design has been invaluable, saving them from having to outsource. Sobrero also noted that his studies of philosophy improved his critical thinking skills, getting him through the endless problems he faces as an entrepreneur. 

After graduating in the spring of 2019, Sobrero and his co-founder Nathan Furbeyre went straight into the HotHouse Accelerator program with their startup idea. Since the program’s end, the pair have kept working with mentors and investors in the two-year HotHouse Incubator.

“To get feedback from advisors who know what it takes to become a successful entrepreneur is absolutely essential and has made a huge difference for me,” he said. “It just gives you confidence when they think you’re doing the right thing because there’s so much uncertainty when you’re an entrepreneur.”

As of January 2020, the team has launched the Ropegun app for iPhones, pushing through their entrepreneurial uncertainty with endless support.

So, what does it really take to get through the tumultuous startup world? According to Sobrero, it requires a lot of passion and risk-taking.

“It’s a lot of work, it’s really hard and it’s high risk,” he explained. “But anyone can do it, if they have the passion and the will to do it. You don’t have to be any certain major.”

While entrepreneurship can be high risk, it can also lead to high rewards, especially if you’re creating something you’re enthusiastic about. When it comes to passion, Sobrero emphasizes that an entrepreneur absolutely needs to love what they’re doing.

“There’s definitely a lot of times as an entrepreneur where you lose a little bit of motivation or you don’t get the validation that you wanted,” he says. “But what keeps me motivated to continue with Ropegun is my obsession with climbing and how much I truly care about the climbing community.”

Want to let your passions run wild? No matter your skill set, the entrepreneurial journey might be for you. Visit https://calpolycie.wpengine.com/launch/hothouse-accelerator/ to learn how you can turn your interests into a career of your own with our HotHouse Summer Accelerator program.

The Making of a CIE Donor: Russ Nash

In 1982, Russ Nash graduated from Cal Poly with a degree in Business Administration, leaving with the dreams that everyone at the time had: working for a big firm. Nash successfully landed that dream job and began working for a Fortune Top 20 company.

Flash forward a few years, though, and Nash decided to walk away from that company and build his own. In the past 32 years of working for himself, not only has he done so with great enthusiasm, but also with great impact on fellow entrepreneurs at his alma mater.

“I got involved with the CIE from the very beginning. Jon York and Lou Tornatzky had a vision to start the CIE and they got a hold of a friend of mine, Jeff Witous,” Nash said. “He called about 20 of his friends and said ‘Hey, we need to get together and hear these professors out,’ and from that point they basically said ‘If you guys believe in the vision, we need a commitment of time and we need money now.’ So, I got involved in that on day one.”

The Cal Poly Center for Innovation and Entrepreneurship (CIE) was founded 10 years ago, but Nash’s years of experience before that was valuable for his program involvement. 

Nash’s specialty since becoming self-employed is in small businesses, which he had previously done mentoring for on a small-scale basis. He also has a strong passion for public education, specifically for Cal Poly, and had spent time working with his children’s school board. When Nash took on his CIE role, not only was he well-prepared to help student entrepreneurs, he was thrilled to do so.

“My favorite part of working with student entrepreneurs is the level of excitement,” he explained. “They are so fired up and so excited that it’s contagious. It’s just really something special.”

Along with his mentorship and guidance of these young innovators, his support has also come in the form of financial aid.

“Investing in the startups is a combination of a gamble and a passion, and the hope is that at some point in time one or two out of 10 will actually make some money,” Nash said. “But initially, the real goal at this level of [CIE] startups is to help the program go forward.”

Nash notes that had the CIE been around when he was a student, it would have made his self-employment career easier; however, there really wasn’t a market for such a program at the time.

“When I left school, the bottom line was that you had to leave San Luis Obispo because there were no jobs here. You went north or you went south,” Nash explained. “Now there’s enough infrastructure in town to start and grow a large business, and this is a place people dream about living, so it’s a very nice place to do it.”

Luckily, people like Nash helped the CIE grow, allowing countless students to fulfill their entrepreneurial dreams through mentorship, access to investors and other entrepreneurs, as well as tangible resources to launch them forward.

Over the past 10 years of Nash’s support, not only has the CIE gained a lot from him, but he, too, has gained a lot from the experience. One thing he learned is the value in giving back.

“I think alumni should follow in my footsteps of supporting Cal Poly in general. They should find their niche in what they can get involved with–and we should give back to the future generation,” Nash prompted. “Getting involved in the CIE just happens to be in my wheelhouse. I enjoy it and others should do that, too, if that’s their expertise.”

That’s the advice Nash has for his fellow Cal Poly alumni, but what is his go-to advice for the students he mentors? It’s to take advantage of the human capital around them.

“What I would say to a young entrepreneur who is just starting to build their company is to look around at all the people throughout the CIE, the older teams and the volunteers who come back, and ask and ask and ask more questions,” Nash said. “Starting a business from scratch is difficult, but that’s okay. You just need to know what you’re getting into.”

If you are ready to get involved with the CIE and make an impact on entrepreneurship and innovation like Nash, consider donating to the program, becoming a mentor or joining our Founder’s Circle today.

Entrepreneurship for All: The Manufacturing Engineer’s Perspective

For many entrepreneurs, knowing how to run a business isn’t what they learn in class. Sometimes entrepreneurs are the ones with the manufacturing ability. That’s the way CEO and co-founder of Armadillo Designs, Sam Hunt, sees it.

“Throughout my life, I’ve always been a tinkerer and loved to create things,” Hunt said. “Here at Cal Poly, I was able to learn how to really take that to the next level and turn that into a company or just a product that people could really benefit from.”

Now a third-year student at Cal Poly San Luis Obispo, Hunt is studying manufacturing engineering while growing his startup with co-founder Fabian Araujo in the Cal Poly Center for Innovation and Entrepreneurship (CIE) HotHouse Incubator. While he’s pursuing his degree and his company, he is also working to refine his CEO skills.

“I definitely don’t have a business mindset or business background,” he explained. “I have been working to develop entrepreneurship as a mindset and to understand the business behind what we’re doing, and I’ve been able to do that through the CIE and the Cal Poly programs.”

As the engineer of the company, Hunt wants to make sure he still understands the how-to when it comes to running the business. However, he knows there’s value in the specialized manufacturing knowledge he offers to Armadillo Designs.

“Having a diverse team is definitely something super crucial to growing a company,” he explained. “A lot of times you’re told as an entrepreneur that ‘you can do anything, but you can’t do everything.’ The idea there is that you can create whatever you want, but you’ll need a team to do it because you can’t always focus on all sides of a company.”

Building interdisciplinary teams is something that the CIE encourages, always looking for students from any major to join programs such as the on-campus Hatchery program. Like Hunt believes, entrepreneurship is not just for business majors. Instead, entrepreneurship is for the people with the will to make an innovative dream a successful reality.

“What defines an entrepreneur is the ability to get after what you’re interested in and bring an idea to life,” Hunt said. “I think anyone can do that. Everyone has ideas and so really it comes down to you. If you have the drive to get after what you want, then CIE is here to support you.”

Hunt also stresses that there is no negative side to building an entrepreneurial mindset, regardless of where you decide to take your skills post-grad. He says that even if his future doesn’t involve working for his own company, he knows he can be of value anywhere by bringing entrepreneurial knowledge and thinking to the job.

Because the entrepreneurial mindset is applicable in all fields of work, anyone can benefit by learning how to think like an entrepreneur. When more people adopt that critical thinking, problem-solving and determined mindset, innovative ideas can begin spurring from a more diverse set of minds.

“The great thing about entrepreneurship is that it’s really open to anybody regardless of their background or major,” Hunt said. “So, if you have a big idea or even a small idea that you’re passionate about getting after, I really encourage it.”

Basically, he, along with the CIE, wants to make sure that anyone with a great idea and motivation to do something big feel supported to go after their dreams.

As Hunt says, “The world has many problems and as an entrepreneur you can be the one who solves them.”

If you are ready to solve a problem with your innovative ideas in an energetic and flexible environment, head to https://calpolycie.wpengine.com/prepare/hatchery/. Let the CIE help you think like an entrepreneur so you can take your ideas to the next level.

Cultivating the Entrepreneurial Mindset: An Intrapreneur’s Journey

The entrepreneurial mindset is about a certain way of thinking — it is about the way in which you approach challenges and mistakes. It is about an inherent drive to improve your skill set and to try and try again.  

But why is this important? The entrepreneurial mindset is what you need to propel yourself forward in building a professional career, even if you’re not aiming to become a business owner in the near future. It can help you become more resourceful, flexible and ready to adapt, regardless of what the current situation is like.

For students like fourth-year computer science major Josiah Pang, that’s what taking on Cal Poly’s entrepreneurship minor is all about.

“I knew that coming out of Cal Poly with a degree in computer science would set me up for success technically, but I think there’s a lot of aspects of a job that aren’t covered by pure technical knowledge,” Pang explained. “I kind of view computer science as a square and the [entrepreneurship] minor is what rounds me out into a circle.”

As Pang believes, entrepreneurship isn’t just for the business student looking to create a startup. Rather, studying entrepreneurship can set anyone up for professional success in all fields.

“No matter what role you’re in, you’re going to be interfacing as a component of a larger structure and understanding that larger structure would never put you at a disadvantage,” he said. “It’s good to understand the entrepreneurial mindset because it gives you more context and I think context is what sets you up for even more success in your role.”

When Pang talks about gaining context through the entrepreneurial mindset, he means having the ability to look at the larger, societal picture and utilize that knowledge to innovate for a company in a meaningful way.

His goal with entrepreneurship has been to develop a mindset that makes him a vital asset to the organization he goes on to work for post-grad. By taking courses like design thinking and interdisciplinary senior project for his minor, Pang has gained experience in critical thinking and working with all types of minds.

“It’s interesting to see how through different majors and disciplines, even though we’re all Cal Poly students, the way in which we’ve been trained is very different,” he said of his senior project team. “To have all of these different perspectives and mindsets in the same room working together 100 percent translates into the workplace.”

But can’t you gain this type of knowledge through other areas of study? 

Not necessarily. When it comes to learning the entrepreneurial mindset, there’s a lot that you would miss out on in other fields. Entrepreneurship ties in business, design, risk-taking, management, empathy, leadership skills, failure-understanding and more. Plus, utilizing the mindset to be an intrapreneur doesn’t leave graduates at a corporate roadblock.

“‘Intrapreneur’ is the word I would use to describe myself; someone who has an entrepreneurial mindset within a larger organization and can tie in new ideas and innovate existing features, but not necessarily start something from the ground up,” Pang explained. “But [starting a business] could be something I want to do later, once I have the experience and the resources that you get from a bigger network and a bigger company.”

Whether your plan is to dive headfirst into your fresh business venture or apply to several established companies, having an entrepreneurial mindset can only advance your opportunity-seeking, problem-solving and innovative success.

Head to https://calpolycie.wpengine.com/ or https://www.cob.calpoly.edu/undergrad/entrepreneurship-minor/ to start cultivating the entrepreneurial mindset now.

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