To kick off Black History Month, we’re spotlighting Thrifty Beaches, a unique vintage clothing and furniture shop in the heart of Downtown San Luis Obispo. Founded by Adam Kemp, MBA student from California Polytechnic State University (Cal Poly), Thrifty Beaches is a testament to resilience, sustainability and entrepreneurship. 

The inspiration to start Thrifty Beaches began both financial and practical. “Not having money inspired me. I needed to make more, and once I got more, it turned into a passion for sustainability and wanting to give clothing a second or third or fourth life,” Kemp explained. 

What began with a chance discovery of vintage dining chairs at a Goodwill Outlet quickly grew into a thriving business, with over 15,000 pieces sold and a loyal clientele of more than 3,000 people in San Luis Obispo alone. But, the journey hasn’t been easy. 

Opening a storefront in the center of Downtown SLO came with unexpected challenges, including fines and code enforcement issues. Despite these hurdles, Kemp pushed forward, fueled by a commitment to his community. 

“I could’ve stopped there and said screw it, I can’t do anything. But I kept trying. That stems from having influential people in the back of my mind that pushed through so much adversity in their lives.” 

Kemp drew inspiration from figures like Langston Hughes and Malcom X. 

“Langston Hughes was one of my favorite Black icons as a kid. Malcom X reminds me to be strong in the face of adversity, and to not allow a door closing to stop me,” Kemp said. 

Kemp also sees Thrifty Beaches as part of a larger mission to bring diversity to San Luis Obispo. “If you can make it here, you can make it anywhere,” he explained, encouraging other entrepreneurs of color to pursue their dreams in San Luis Obispo. He believes the city needs more diversity and urges the community to show support not just during Black History Month, but year-round. 

To support Thrifty Beaches Headquarters, visit them downtown at 876 Higuera Street or check them out on Instagram @thrifty.beaches.