Peggy Thorp was a secretary at Rug Doctor, a carpet cleaning franchise.

Thorp was “the glue that held everything together,” said Ethan Beck, whose father owned the Rug Doctor where Thorp worked. She oversaw the logistics of the business, handling administrative work like appointment bookings and timekeeping.

When Thorp eventually retired, Beck’s father attempted to do the work that she had done. Administrative work began to consume his work days.

“He was spread so thin that he had no time at all,” Beck said.

Beck soon realized, however, that a lot of the work that Thorp had done throughout the 1990s could now be automated with software — so Beck, along with his sister Isabella, created PeggyAI, a software workflow solution that automates different business processes, such as timekeeping, equipment tracking and employee safety.

“It’s a software to automate what Peggy did,” Beck said. “Thus, PeggyAI.”

The software was originally intended to be used solely for the Becks’ family businesses, but once Beck saw how helpful it could be, he set out to bring PeggyAI to businesses everywhere.

“It’s something that everybody can benefit from,” Beck said. “Because it started with just us, we want to take that to everybody else and help as many people as we can.”

Currently, Beck’s target market is agriculture companies. Through its automated workflows, PeggyAI software allows business owners to focus on other aspects of their companies.

Beck said he wants to provide more freedom to business owners by building a platform that “gives them their time back.”

Beck, who graduated from Cal Poly in 2022 with a degree in business administration, joined the Cal Poly Center for Innovation and Entrepreneurship (CIE) Hatchery shortly before graduating. The Hatchery teaches Cal Poly students how to build a business by providing resources like mentors, guest speakers and workshops that teach the fundamentals of entrepreneurship. 

“The Hatchery offers so many different resources that you can tap into and really help wherever you need it,” Beck said.

Since joining the Hatchery, Beck has benefitted from coaching and mentorship that has taught him the best practices for pitching his product. He is now able to give an informative and impactful business pitch that has already attracted clients.

PeggyAI is a fully functional product that is currently serving two clients. Beck is now working to attract more users, and he said he eventually hopes to expand PeggyAI to be “the Excel of business processes.” 

PeggyAI was “made for founders,” Beck said, and he hopes to see his startup grant those founders more freedom to focus on the things that matter most.

Camille Boiteux prepared for high school track meets with water-proof mascara.

She wanted to be picture-ready for the photographers documenting the competition, and since regular mascara often smears when it comes into contact with sweat, Boiteux thought water-proof mascara was the obvious pick for sporting events.

The only issue was that water-proof mascara can be difficult to remove, even when the wearer is trying to remove it.

Boiteux struggled to effectively remove the water-proof mascara, but she didn’t blame the mascara — it was supposed to be long-lasting, after all. Instead, she identified ineffective makeup removal methods as the problem.

Two forms of makeup remover are currently on the market: cleansing pads (like makeup wipes) and oils (like micellar water). Both forms can be insufficient, leaving makeup behind and irritating the user’s eyes, Boiteux said.

So, Boiteux, now a business administration junior at Cal Poly, set out to develop a better, more effective makeup remover and founded Swish Lash.

Swish Lash is a startup developing a makeup removal product specifically for mascara. A sponge brush doused in a makeup remover solution is attached to a metal clamp so that users can swipe their eyelashes in the same motion used to apply to mascara.

Although Boiteux began workshopping the idea during high school, she didn’t begin developing Swish Lash as a business until 2022 at Startup Marathon.

Startup Marathon is a 54-hour event hosted by the Cal Poly Entrepreneurs Club during which student innovators work through the weekend to develop a startup idea. At the event, Boiteux and her co-founder, business administration sophomore Alyson Marzocco, developed the first iterations of the Swish Lash product. Their original prototype ideas included a “PacMan shaped sponge” as well as a clamp similar to an eyelash curler.

Boiteux also participated in the the Cal Poly Center for Innovation and Entrepreneurship (CIE) Elevator Pitch Competition (EPC), where Cal Poly students have 90 seconds to pitch their innovative ideas for the chance to win cash prizes. Swish Lash won the audience choice award of $500.

“I was so shocked [(when I won]) because I’d just heard so many great pitches,” Boiteux said. “I was literally on cloud nine.”

Boiteux is now working with a group of industrial manufacturing students to develop a working prototype of her product. She hopes to finish the prototype in time for Innovation Quest (iQ), an annual prototyping and business plan competition hosted by the CIE in April. 

“We’ve been on a positive streak from Startup Marathon to Elevator Pitch, so now we really want to compete in Innovation Quest and figure out where we go from there,” Boiteux said.

She is also working with the CIE’s on-campus Hatchery, which provides Cal Poly students with the resources needed to build a business. The program allows students to attend workshops that teach the fundamentals of entrepreneurship and connects them with seasoned entrepreneurs and mentors.

Boiteux said the mentorship she has received through the Hatchery has been “truly invaluable.”

“There’s nothing like the Hatchery that can truly offer free help,” she said. “The Hatchery, as a whole, is a great network and a great community of motivated people.”

With the help of the Hatchery, Boiteux sees Swish Lash releasing an early prototype and beginning to collect customer feedback within the next year.

Eventually, she sees Swish Lash as the one product on drug store shelves that can effortlessly and effectively remove mascara.

“I just really want to see a product that genuinely makes a difference in taking off mascara for everyone that wears it,” Boiteux said.

Kyle Burton received a cease and desist letter from Wizards of the Coast in 2022 — a letter that prompted the eventual growth of his startup, Card Conjurer.

While in high school, Burton built a website that allowed him to make custom cards for “Magic: The Gathering,” a popular collectable card game. The website grew as Burton continued to add and improve different customization features — until it grew large enough to catch the attention of Wizards of the Coast, the game’s publisher. 

Burton, now a Cal Poly software engineering major, received an email from a Wizards of the Coast representative during Fall Quarter of his junior year. The representative ordered the company’s intellectual property to be removed from Burton’s website.

“It was extremely stressful,” Burton said, “and I immediately came to the Hatchery to find some help.”

The Hatchery is a Cal Poly Center for Innovation and Entrepreneurship (CIE) program that teaches Cal Poly students the fundamentals of building a startup. The program provides students with resources that best fit their needs, including intensive workshops, mentorship and, in Burton’s case, legal counsel. The Hatchery connected Burton with an attorney who provided some insight into intellectual property law and reviewed how Burton could address the cease and desist.

In the end, Burton found that he had two options: remove the parts of the website that included Wizards of the Coast’s intellectual property or take down the website in its entirety.

“And because the site was 99% property owned by Wizards of the Coast, I took it down,” Burton said.

But the website didn’t stay down for long. Luckily, Burton already happened to be working on a remake of the website when he received the cease and desist letter.

He launched a new version of his website within the next month.

Card Conjurer is no longer a “Magic: The Gathering” card customizer — it’s a website where users can craft their own custom game cards.

“It’s very generalized,” Burton said. “It’s not a ‘Pokémon’ card maker or a ‘Magic: The Gathering’ card maker… It’s for someone who wants to design their own card game or make something fun, like throwing their pet into their own custom game card.”

The Card Conjurer website allows users to select a template, then start customizing. They can upload their own images; change the colors of the cards; or edit the style, spacing and size of the text. 

The website is fully functional, but Burton is using the connections he’s built in the Hatchery to turn Card Conjurer into a sustainable business. 

“The Hatchery has helped me grow as an entrepreneur, primarily by forming connections and being a really great place to network,” Burton said. “I’ve been able to get some really great advice from the mentors at the Hatchery regarding monetization.”

The Card Conjurer website is currently free and runs entirely on donations. Burton’s advisors at the Hatchery are helping him identify the best method of monetization for the website. He is currently leaning towards “the freemium route,” which would allow users to continue accessing the website for free and unlock additional features for a small fee.

Burton said he is starting to integrate those paid features into the website. Once the website is fully updated, he said he intends to focus on advertising, leveraging social media and influencer partnerships to drive users to Card Conjurer.

He said he intends to put in the work necessary to make Card Conjurer the new standard for game card customization by scaling the website to include all of the features needed to make a complete card game, then promoting the finished website.

“I want Card Conjurer to be the name that people think of whenever they want to start designing a custom card game,” he said.

You’ve probably heard it: 

Local news isn’t what it once was.

Investigative reporting is on its way out.

Newspapers are dead, and the journalism industry is dying.

But journalism, in all its forms, isn’t dying. It’s just changing. Online news is replacing printed newspapers as the industry standard, which is creating a rapid, oversaturated news cycle and changing revenue models.

Journalists are doing their best to keep up with these changes — and many are turning to entrepreneurship to do that.

“We’ve spent a lot of time in the media industry, in recent years, thinking about all of the challenges we’re facing — business models, lack of public trust,” said Kim Bisheff, a lecturer in the Cal Poly Journalism Department and a Center for Innovation and Entrepreneurship (CIE) faculty fellow. “That’s where entrepreneurship comes in. It gives us a different framework for thinking about those challenges.”

Bisheff currently teaches Media Innovation and Entrepreneurship (JOUR 385) at Cal Poly, a course implemented in 2019 by former Cal Poly Journalism Department Chair Mary Glick, who was also a faculty fellow with the CIE. 

Bisheff watches Media Innovation and Entrepreneurship students pitch their ideas to solve big problems in the media industry | Photo by Ruby Wallau

While most of Cal Poly’s journalism courses teach students about journalism as a practice, Media Innovation and Entrepreneurship teaches students about the media industry. Students learn about topics like business models, product management and audience engagement, whereas other journalism courses are focused on building and improving a reporting skillset.

“We talk about ways to innovate both within an existing news organization and as an independent entrepreneur,” Bisheff said. “That kind of thinking really isn’t taught in any other part of the (journalism) curriculum.”

Throughout the course, students create new product and service ideas to solve problems within the media industry. They start the quarter by speaking with the local community to learn “how they feel about news, what challenges they’re facing (and) what barriers there are to them consuming news,” Bisheff said.

Students then form small groups and choose a problem to address. For the rest of the quarter, they work on creating a solution to that problem. 

Kimmi Ahmadi, a student currently taking the course, is working with her group to make news easily accessible with a Google Chrome extension that can summarize news stories. The extension utilizes artificial intelligence (AI) to condense longer articles so that readers can consume the content in shorter read times. 

Ahmadi found Media Innovation and Entrepreneurship listed in her major’s course catalog and thought it would be fun to try something new since, as a journalism junior, she had never taken a business class.

Ahmadi and her group mates present their project to a panel of judges | Photo by Ruby Wallau

She was nervous when, on the first day of class, she learned that most of the other students had taken an introductory entrepreneurship course before Media Innovation and Entrepreneurship, but said Bisheff teaches the course so that students can participate regardless of their academic background.

“She makes it literally so easy and clear-cut and is such an optimistic person,” Ahmadi said. As for the course itself, “it’s a lot of ‘Learn by Doing.” 

Students continuously develop their solution throughout the quarter. They build a prototype, then “release it and test it and release it and test it,” Bisheff said. 

Computer engineering senior Alex Johnson, who is also currently taking the course, said this is the first class that has given him an opportunity to build a product from ideation to completion. 

“Almost every other class that I’ve been in, we’ve had projects, but the projects were never products that went from Week One to Week 10,” Johnson said. In Media Innovation and Entrepreneurship, students “really get the full 10 weeks to flesh out this idea — and you’re learning as you do it.”

Johnson and his group are developing what he described as a “digital coffee shop bulletin board” in order to centralize news about local events — especially informal events like house shows or yard sales, which typically rely on word of mouth.

The product is a result of collaboration with students of all different disciplines, Johnson said. Because Media Innovation and Entrepreneurship is open to students of all majors, students are able to collaborate and leverage their different skill sets.

“We all bring different perspectives,” Johnson said. “Having the diverse backgrounds come together is really cool.”

Johnson presents the digital bulletin board that he and his group mates developed throughout the quarter | Photo by Ruby Wallau

At the end of the quarter, Media Innovation and Entrepreneurship students pitch their products and services to a panel of judges. The panel is typically comprised of community members, according to Bisheff. Judges in the past have included leaders from Mustang Media Group, representatives from the CIE and successful media entrepreneurs.

Although that is where the course ends, Bisheff encourages her students to “take their projects beyond the classroom” and pursue opportunities through the Hatchery, an on-campus CIE program that helps Cal Poly students turn their startup ideas into real businesses.

Classes typically have around 20 students, but Bisheff said she expects class size to grow since the Cal Poly Journalism Department recently introduced a new media innovation concentration for journalism majors. 

But regardless of major, Bisheff hopes students from across campus will consider taking her class to gain insight into both the media industry and the entrepreneurial process.

“As their teacher, I hope that students leave this class with a sense of optimism and empowerment,” Bisheff said. “We hear so much about the challenges that we’re facing in the news industry and as consumers of information, but I feel like entrepreneurship offers a positive outlook and empowers people to understand that they have the ability to solve these big problems.”

Thomas Telles first learned about the concept of reverse logistics from a podcast.

Reverse logistics is a supply chain process, sometimes referred to as an “aftermarket supply chain.” Currently, retailers throw away about a quarter of their returns, according to NPR. Reverse logistics would reduce that waste, as retailers would repair, refurbish or recycle returned products for resale.

The concept intrigued Telles, an environmental earth and soil sciences junior at Cal Poly, and became the inspiration for his startup, Returney.

Returney is localizing returns in order to reduce unnecessary waste. When a consumer returns a product, that product often travels cross-country to get back to the manufacturer, according to Telles. Returney would implement local return centers, reducing travel costs and pollution.

With Returney, products would no longer be returned to the manufacturer. They would go to one of the startup’s localized return centers, which would function similarly to consignment or thrift stores.

Telles began developing the startup in 2022 and brought the idea to the Center for Innovation & Entrepreneurship (CIE) Hatchery. The Hatchery is an on-campus program that teaches student entrepreneurs how to develop their startup ideas.

For Telles, the program served as a crash course in entrepreneurship. The Hatchery broke down the startup process into steps that were easily digestible for students with minimal entrepreneurship experience, like Telles.

“The Hatchery is willing to take care of you so you’re not overwhelmed with all the details of starting a business,” Telles said.

The program also helped Telles refine his startup idea. When he first started in the Hatchery, Returney was an abstract concept. With the help of mentors in the Hatchery, called Entrepreneurs in Residence, Telles was able to simplify his idea, making it more feasible. 

“It’s kind of a complicated field, so my idea has shifted completely since I began,” Telles explained. “When I began, it was a very convoluted idea. Now, it’s a pretty simple one, and one that I hope to bring to market sooner rather than later.”

Telles is currently in the market research stages. He is contacting apparel companies to learn about their return processes, as well as consignment and thrift stores to gain insight into the secondhand item market, which Telles said “is skyrocketing”.

By the end of the academic year, Telles hopes to have sufficient industry insight — enough to join the CIE’s Summer Accelerator, an intensive 12-week program that provides Cal Poly students and recent graduates with the resources needed to turn their startup ideas into real, scalable businesses, including $10,000 in seed funding.

Telles said he looks forward to growing Returney and normalizing a more sustainable return process, which he said could benefit the environment.

“Reverse logistics is inherently a sustainable model, and so if we (can implement it), then I think that would be very ideal,” Telles said.

2022 Summer Accelerator Spotlight: Grip Safe

Gun owners in the United States currently have two primary storage options available: cable locks and gun safes. Most gun owners use cable locks, which are much more affordable than gun safes — but also much less secure. 

“You can cut through [cable locks] with scissors or garden shears,” said Shaun Tanaka, a recent interdisciplinary studies and business administration graduate who is now pursuing his Master’s in public policy.

Meanwhile, gun safes are very secure, but also quite expensive. Gun safes can sometimes be even more expensive than actual guns, Tanaka said.

Tanaka, who has a military background, recognized a need for increased firearm safety — as well as an opportunity for innovation within the firearm safety space. Having worked extensively with firearms in the military, he decided to approach the issue from a mechanical standpoint. 

Tanaka, equipped with an idea for an affordable and effective firearm safety device, utilized the Cal Poly Center for Innovation and Entrepreneurship (CIE) Hatchery to found Grip Safe.

The Hatchery is an on-campus program designed to help Cal Poly students develop their startup ideas. Through the Hatchery, Tanaka met Dylan DeFazio, who is a mechanical engineering junior and an engineer at Grip Safe.

“What initially appealed to me about Grip Safe was the fact that Shaun was in need of technical knowledge,” Defazio said. “At Grip Safe, I focus on the manufacturing and prototyping side of things, and I get to put my mechanical engineering degree to use.”

DeFazio joined Tanaka in building a firearm safety device which, once installed on a firearm, acts as a lockbox. If an unwanted user attempts to break off the device, they will likely break the gun itself, which Tanaka said is “part of the beauty of our design.”

The pair recently received a notice of allowance from the United States Patent and Trademark Office on their patent application.

Tanaka and DeFazio also brought Grip Safe to Innovation Quest (iQ), a prototyping and business plan competition hosted by the CIE in which Cal Poly students pitch their innovative ideas to a panel of judges for the chance to win thousands of dollars in funding. Grip Safe won the third place prize of $5,000.

“Innovation Quest allowed us to test our business idea, test our pitch, and honestly, we learned a lot about ourselves, as well,” DeFazio said. “That allowed us to hit the Summer Accelerator running.”

The Summer Accelerator is an intensive, 13-week program that provides Cal Poly students and recent graduates with the resources needed in order to turn their startup ideas into real, scalable businesses. Grip Safe was one of seven startups accepted into the program in 2022. 

They are currently working on developing and iterating their prototype and collecting customer feedback. They hope to have a finished product by Demo Day on Sept. 13 at 4 p.m. at SLO Brew Rock, where the Summer Accelerator teams will showcase the progress they made throughout the summer and pitch their startups.

Tanaka founded Grip Safe with the intention of not only making firearm safety more affordable and accessible, but also with the intention of saving lives.

“I got into this space because I lost a childhood friend to an unsecured AR-15,” Tanaka said. “We’re working on a device that will save lives [which is why] we want to be the go-to solution for firearms safety in the United States.”

2022 Summer Accelerator Spotlight: Venture Rent

Business administration senior Shubh Khandhadia is connecting people to outdoor rental shops with his startup Venture Rent.

Venture Rent is a platform on which people looking to plan their next outdoor experience can find local rental shops. Users input their location and their outdoor experience of choice, and Venture Rent provides a list of relevant rental shops, along with a description of each shop, photos and reviews. Users can then select a shop and book their rental through Venture Rent.

“Our goal is to make it as easy and convenient as possible,” Khandhadia said. “If you’re going to a new place or planning a vacation, we want you to be able to book your outdoor experience in a minute or less.”

The platform is starting with watersports, connecting users to shops that offer products like kayaks, surfboards and fishing boats for rent. Khandhadia said he plans to eventually expand to also include other outdoor activities, like hiking and backpacking.

Venture Rent began as a peer-to-peer platform for renting surfboards, an idea which originated at Cal Poly Entrepreneurs Startup Marathon, a 54-hour long event at which student innovators work through the weekend to develop a startup idea. 

Following Startup Marathon, Khandhadia brought the idea to the Center for Innovation and Entrepreneurship (CIE) Hatchery, an on-campus program designed to help Cal Poly students develop their startup ideas. Khandhadia began to utilize the Hatchery’s resources to start building his business.

He also enrolled in Introduction to Entrepreneurship (BUS 310), a course taught by the CIE’s Direction of Student Innovation Programs Jose Huitron, which introduces students to the startup process. Khandhadia learned about customer development, product development and the processes behind Minimum Viable Product (MVP) testing.

Khandhadia continued to develop Venture Rent eventually pivoting to become a business-to-consumer platform — rather than act as a platform for people to rent out their own outdoor equipment, Venture Rent would connect people to “mom and pop rental shops.”

He also applied to the CIE’s Summer Accelerator, an intensive, 13-week program that provides Cal Poly students and recent graduates with the resources needed in order to turn their startup ideas into real, scalable businesses.

Khandhadia applied to the program hoping to “be able to get the practice and learn what it takes to be an entrepreneur from people who have done it and were successful,” he said.

Venture Rent was one of seven teams accepted to the program. Since the start of the summer, Khandhadia has been leveraging resources provided by the Accelerator, including $10,000 in funding, office space in downtown San Luis Obispo and opportunities to learn from experienced entrepreneurs.

“All the speakers that come through the program and the mentors who have experience building products, they give feedback and advice, and that’s all really beneficial,” Khandhadia said.

Venture Rent’s MVP is nearing completion, after which beta testing will begin.

There are currently six rental shops who have agreed to be featured on Venture Rent, five of which are located in Orange County and one of which is local to San Luis Obispo. Khandhadia said he hopes to expand to include more rental shops throughout the summer.

He also said he wants Venture Rent to eventually be “the all in one store for outdoor experiences.” 

“Whenever you’re planning a trip, wherever you’re going, we want to be the place that you go to when you’re looking to have an outdoor experience,” he said.

Khandhadia, along with the rest of the 2022 Summer Accelerator cohort, will pitch his startup and showcase the progress he made throughout the summer at Demo Day, on Sept. 13 at 4 p.m. at SLO Brew Rock. In-person and virtual tickets are available here.

2022 Summer Accelerator Spotlight: X-Adapt

Evan Lalanne is working to increase accessibility for people with disabilities by adapting mobility devices. Lalanne, a manufacturing engineering fifth-year, developed a modification for an electric unicycle that allows for seated riding by adaptive users. It has greater mobility and capability than most wheelchairs, allowing riders to access environments with tougher terrain, like hiking trails.

Lalanne initially began modifying mobile devices for personal use. The first device he modified was a hoverboard, creating wooden blocks that allowed him to ride it with his wheelchair. The next iteration of that device was a modified electric skateboard. 

Lalanne said the skateboard was “a cool concept, but the practical applications for it were pretty minimal.”

“The next step was asking: How could I apply that same idea, but make it work so that it can benefit more people?” Lalanne said.

The answer came in the form of a modified electric unicycle, which Lalanne is now looking to bring to market. He is working with the Cal Poly Center for Innovation and Entrepreneurship (CIE) to scale his business, X-Adapt, formerly Adapted Mobility.

Lalanne initially discovered the CIE through Introduction to Entrepreneurship (BUS 310), a course he took as an elective.

“I ended up loving the class,” Lalanne said. “My background is in engineering, so all the business stuff is a little bit of uncharted territory for me, but I’m throwing myself in and seeing what I can do.”

Introduction to Entrepreneurship led Lalanne to participate in the CIE’s Innovation Quest (iQ), a prototyping and business plan competition in which Cal Poly students pitch their innovative ideas to a panel of judges for the chance to win thousands of dollars in funding.

Lalanne pitched X-Adapt, presenting an early version of his business plan as well as a prototype of the modified electric unicycle. With that pitch, he won the first place prize of $15,000.

“Innovation Quest was kind of a scramble,” Lalanne said. “I started with an idea and had to kind of build a business model around it. Doing that was certainly something out of my area of expertise, but thanks to the resources of the CIE, I made it work.”

Lalanne is now participating in the CIE’s Summer Accelerator, a 13-week program that provides Cal Poly students with the resources needed to turn their startup ideas into real, scalable businesses.

Lalanne currently has a workable prototype of the modified electric unicycle, but throughout the summer, he will be developing a second prototype that is more consistent with the manufacturing techniques that will be used on production versions of the product. He also plans to start reaching out to potential partners.

“I think a big part of the business is going to be getting people past that initial barrier of entry, feeling like they can’t ride the device,” Lalanne said. “I think a great way to make it more accessible for people is going to be to partner with adaptive recreation programs.”

Lalanne hopes to create partnerships with programs that can provide the necessary training for potential consumers to grow comfortable with and confidently use his product prior to purchase.

Although the modified electric unicycle is currently Lalanne’s only product, he hopes to eventually expand X-Adapt to offer “a series of adaptations that can achieve a variety of different tasks, all centered around making the world more accessible for people with disabilities,” he said.

“That can be as simple as something like a hand-mount for a toothbrush — something incredibly simple that’s very different from our initial pathway, but still achieves that Northstar goal for the company,” Lalanne said.

Lalanne, along with the rest of the 2022 Summer Accelerator cohort, will pitch his startup and showcase the progress he made throughout the summer at Demo Day, on Sept. 13 at 4 p.m. at SLO Brew Rock. In-person and virtual tickets are available here.

2022 Summer Accelerator Spotlight: Cheekies

Recent biomedical engineering graduate McCall Brinskele was taking Contemporary Issues in Biomedical Engineering (BMED 450), a course taught by lecturer Sara Della Ripa which explores appropriate solutions for maternal health, when she realized the potential for innovation within the period care industry.

Brinskele learned that not only are tampons and pads, the standard solutions for people on their periods, not the entirety of period-wear products available to menstruators, but certain health risks are associated with those solutions.

Brinskele took it upon herself to innovate a new and safer solution — period-wear that utilizes leak-proof technology to provide menstruators with greater comfort while sleeping on their periods.

Brinskele initially began developing the product as a senior project, working alongside Cal Poly business administration majors to found period-wear company Cheekies, formerly FemForward. Senior project advisors then encouraged Cheekies to apply for Innovation Quest (iQ), a prototyping and business plan competition hosted by the Cal Poly Center for Innovation and Entrepreneurship (CIE) in which Cal Poly students pitch their innovative ideas to a panel of judges for the chance to win thousands of dollars in funding.

Cheekies was the runner-up at iQ 2022, winning the second-place prize of $10,000 — as well as an opportunity to interview for the CIE’s Summer Accelerator.

The Summer Accelerator is an intensive, 13-week program that provides Cal Poly students and recent graduates with the resources needed in order to turn their startup ideas into real, scalable businesses.

Brinskele and her co-founder Mariana Inofuentes, a recent industrial engineering graduate who Brinskele found through professor recommendations, were accepted into the 2022 Summer Accelerator.

“The mindset behind choosing to do the Summer Accelerator was that we both want to see this company succeed,” Brinskele said. “We’re very driven and we want to take it all the way because this is very important not only to us, but to all the women who are in our lives.”

Cheekies currently has a working prototype and is ready to start user testing. They are in the process of putting together focus groups and are actively looking for participants.

Cheekies is striving to perfect their prototype and begin manufacturing their product by the end of the summer. They hope to eventually expand to develop similar products, like swimwear and athletic apparel, that will allow menstruators more freedom while on their periods, Inofuentes said.

“We’re interested in seeing if we could expand, still with that same mission in mind,” Inofuentes said. “Allowing women to feel comfortable, secure and still sexy while they’re on their periods.”

Brinskele and Inofuentes, along with the rest of the 2022 Summer Accelerator cohort, will pitch their startup and showcase the progress they made throughout the summer at Demo Day, on Sept. 13 at 4 p.m. at SLO Brew Rock. In-person and virtual tickets are available here.

2022 Summer Accelerator Spotlight: Sustainamade

During the early weeks of a Cal Poly senior project course that allows entrepreneurship students and engineering students to work together to create a new solution to a real-world problem, recent business administration graduate Corinne Cooper and recent mechanical engineering graduates Ahkar Kyaw and Shalin Gogri found they all shared a passion for sustainability. 

As a project group, they began to research the agriculture industry with a goal of increasing farming sustainability through innovation. They soon narrowed their focus to the strawberry industry after learning that strawberries are an essential local agricultural product, with the majority of California’s fresh strawberries coming from the nearby town of Santa Maria, according to Cooper. 

Cal Poly also conducts ample research into sustainable growing practices for strawberries through the Cal Poly Strawberry Center, a research facility partnered with the California Strawberry Commission.

“There’s so many experts around us,” Cooper said. “[The strawberry industry] is such a resource-rich area for us to explore.”

Through their research, the project group found that an area’s ability to grow fresh produce is reliant on the local climate and environment. This discovery led them to develop hydroponic technology that would enable fresh produce to be grown locally, regardless of climate or season. 

Hydroponics is a method of farming that allows plants to grow without soil — instead, it uses nutrient-rich water. Implementing hydroponic technology in greenhouses would allow fresh produce to grow in new climates.

What started as a senior project eventually turned into a startup, Sustainamade, formerly BetterBerry, when the project group applied for Innovation Quest (iQ), a prototyping and business plan hosted by the Cal Poly Center for Innovation and Entrepreneurship (CIE).

“Innovation Quest forced us to look at our project as a business for the first time,” Cooper said. “It confirmed that we were doing something that could actually make a difference.”

Sustainamade was one of twelve finalists to pitch their startup at iQ 2022. Although they did not win the competition, iQ was a valuable learning experience, Cooper said.

iQ also encouraged the Sustainamade co-founders to pursue their startup and apply to the Summer Accelerator, according to Kyaw. 

The Summer Accelerator is a 13-week program sponsored by the CIE that provides Cal Poly students and recent graduates with the resources needed to turn their startup ideas into real businesses.

“We felt like we had something that we could change, something that we could actually achieve,” he said. “We realized that the Accelerator could help us with that, so we decided to get on board with the program.”

Sustainamade is currently working on their initial prototype modeling, Cooper said. Throughout the summer, they hope to ensure the feasibility and financial viability of their project.

Cooper said that she hopes their work with the Summer Accelerator eventually leads to increased accessibility to local produce for communities everywhere.

“So many communities are out of touch with where their food comes from,” she said. “If there’s a way that we can change the system and make it so local communities can grow their own food and have it accessible to everybody — I would say that’s our overarching goal.”

Cooper, along with representatives from the rest of the 2022 Summer Accelerator cohort, will pitch her startup and showcase the progress she and her team made throughout the summer at Demo Day, on Sept. 13 at 4 p.m. at SLO Brew Rock. In-person and virtual tickets are available here.