Technology is at the forefront of our society, driving continuous progress and innovation. However, this rapid advancement has led to a growing problem: electronic waste. As devices become obsolete at an alarming rate, the question of what happens to them after their use becomes increasingly urgent. 

A group of four California Polytechnic State University (Cal Poly) students is developing a solution to tackle this issue. 

Their startup, GreenSight Tech, is dedicated to promoting a circular economy for electronics. By leveraging artificial intelligence (AI)-driven automation, they aim to help electronic refurbishers and resellers efficiently process, redistribute and remarket used devices — keeping them out of landfills and making technology accessible to all. 

The startup began in the entrepreneurial senior project class led by the Center for Innovation and Entreprenurship’s (CIE) Academic Programs Director, Dr. Thomas Katona. When researching what they wanted to focus on, they discovered how electronic waste is a massive problem that is growing rapidly. 

“The rate at which electronics are being produced is outpacing the rate at which they’re being responsibly recycled by five times in the last ten years. We immediately knew we wanted to see if there was something that could be done about it,” CTO Diego Curiel (computer engineering, ‘24) explained. 

Co-founders of GreenSight from top to bottom: Jake Daniels, Mackenzie Kettwig, Chris Lawson, Diego Curiel

The team behind GreenSight is a diverse group of technical experts who share a passion for environmental sustainability. 

Jake Daniels (general engineering, ‘24) is the CEO of GreenSight, and spearheads customer development while working closely with potential early adopters. 

As CTO, Curiel assists Daniels with customer development and oversees the generative AI and computer vision workflows. 

Chris Lawson (computer science, ‘24) serves as the team’s Engineering Lead, designing the system architecture for their products while leading a group of four software engineer interns. 

Mackenzie Kettwig (computer engineering, ‘24) is the newest member of the team and is GreenSight’s Product Manager, bridging the gap between the engineering and business sides of the startup. 

Coming out of senior project, the team decided to participate in the CIE’s Innovation Quest (iQ), a high-stakes competition where Cal Poly students pitch their innovative business ideas to a panel of judges in the hopes of winning funding for their startups. 

iQ gave them valuable experience in pitching their ideas which led them to apply for the CIE’s Summer Accelerator, an intensive 12-week program that provides Cal Poly students and recent graduates with the resources necessary to turn their innovative ideas into full-fledged startups. 

Participants receive $10,000 in seed funding, as well as access to expert mentorship, entrepreneurial workshops and a dedicated workspace in the HotHouse, the CIE’s office located in downtown San Luis Obispo.

“The support that the Accelerator offers has been crucial in taking our business to the next level,” said Daniels. 

For Curiel, his Accelerator experience can be best described with one word — fun!

“It’s a lot of work and it’s tiring, but it’s really exciting. We are creating something that is meaningful and valuable. Being able to wake up every day and know that I’m going to spend my time putting energy into something that will bring good into the world makes me really happy,” Curiel said.

GreenSight’s innovation lies in its use of artificial intelligence to revolutionize how electronic devices are processed after they’ve been discarded. 

“None of our competitors, or really anyone in this space, is using AI to solve their problems,” Lawson explained. “They’re using old systems that could be working faster and processing more devices to keep them out of landfills with the technology we’re bringing to the market.” 

As the startup works towards delivering an early version of their software products to initial customers, their long-term vision is to actively reshape the electronics industry by reducing the number of devices that end up in landfills and promote sustainability, said Daniels. 

GreenSight’s camaraderie fuels their collective drive to tackle the pressing issue of electronic waste and sets a new standard for how technology and AI can be used to create a better, more sustainable future. 

“We are the team to solve this problem because we all really care about the environment. It’s part of the passion for our project and it’s what keeps us coming to work everyday,” Kettwig said. 

About the Cal Poly Center for Innovation and Entrepreneurship:

The CIE opens a world of entrepreneurial opportunity to Cal Poly students, faculty and community members and promotes entrepreneurial activity and dialogue across the university and throughout San Luis Obispo County. For more information, visit cie.calpoly.edu.  

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