In honor of Black History Month, we’re excited to spotlight Hush Harbor Artisan Bakery & Café, a beloved staple in Atascadero that’s been bringing delicious, handcrafted bread and baked goods to the Central Coast for over two decades. Founded by Donnie Monroe and Penni Monroe, this Black-owned bakery has become a true gem for locals and visitors alike.

Donnie Monroe, with a background in aerospace, discovered his passion for European-style bread later in life. After years in the aerospace industry, he shifted gears and pursued his dream of opening a bakery. He attended the San Francisco Baking Institute and honed his skills working at Simple Simon’s Bakery & Bistro in Riverside before launching Hush Harbor in 2003.

While Donnie Monroe oversees the baking, Penni Monroe has taken on the business side of Hush Harbor, ensuring that the bakery stays rooted in the local community and is a place where everyone feels welcome. They’ve faced challenges as one of the only Black-owned businesses in Atascadero, but the support from loyal customers and the local community has helped them persevere, especially during difficult times such as the pandemic and social unrest.

The bakery specializes in artisanal bread, made from scratch pastries and other comforting meals. Every loaf is crafted by hand, with no machines or automation, but simply years of expertise and patience. The Monroes’ commitment to quality is clear, and their customers rave about the textures, flavors and beauty of their baked goods. Some of the most popular items include the morning glory muffins, chocolate chip cookies and the seasonal sweet potato pies, all made with fresh ingredients and prepared daily.

Whether you’re stopping by for breakfast, lunch or a freshly baked loaf, you’re sure to experience the Monroes’ dedication to quality and their commitment to their community. To support this Hush Harbor, visit them at 5735 El Camino Real in Atascadero.

In honor of Black History Month, the CIE is spotlighting Black-owned businesses across San Luis Obispo county that brings creativity and community to the Central Coast. This week, we are celebrating A Satellite of Love, a vibrant space where art, music and culture intersect. 

Owned and operated by Malik Miko Thorne, the boutique offers an eclectic mix of vintage clothing, vinyl records, books, artisanal decor and handmade goods. Beyond its curated selection, A Satellite of Love also serves as a gathering place that fosters connection, reflecting Thorne’s deep commitment to community. 

Thorne took full ownership of the shop after buying out his friends and has since used his background in the arts to shape A Satellite of Love into a space that goes beyond retail. Before the pandemic, the shop regularly hosted music nights, movie screenings in collaboration with Arts Obispo and small performances from local and traveling musicians. It was one of the few places in downtown San Luis Obispo where people could experience live entertainment outside of the typical bar scene.

Born in Hawaii to a Black and Indigenous father and an Indian mother, Thorne spent much of his early life moving between Georgia and the Bay Area before attending Cal Poly. His passion for music led him to KCPR, Cal Poly’s college radio station, where he discovered a welcoming and creative community that solidified his love for San Luis Obispo.

His love for music later led him to host a soul show on KCBX, San Luis Obispo’s public radio station, and eventually into a career as a DJ for weddings and events for over 15 years. His experience in radio, music and event production continues to shape the vision for A Satellite of Love as a dynamic space that bridges the gap between retail and expression.

A Satellite of Love is a reflection of Thorne’s dedication to fostering independent business, artistic expression and meaningful connections. You can visit A Satellite of Love at 1335 Walker St, San Luis Obispo, CA 93401, or check out their online store here.

This Black History Month, we’re highlighting Black-owned businesses that are making an impact in San Luis Obispo. This week, we’re shining a spotlight on Ebony SLO, the first Ethiopian restaurant in the area, founded by sisters Helen Abraha and Martha Taezaz. With a deep passion for cooking and a mission to bring authentic Ethiopian flavors to the Central Coast, Ebony is more than just a restaurant — it’s a celebration of culture and community. 

Growing up in Addis Ababa, Ethiopia, Abraha and Taezaz learned the art of cooking from their mother, who instilled in them the value of patience, love and tradition in the kitchen. Abraha’s passion led her to earn a Culinary Arts degree, while Taezaz pursued formal training at Ethiopia’s Catering and Tourism Training Institute. 

Together, they’ve combined their expertise and lifelong love of food to create Ebony SLO, a restaurant that honors their roots while introducing Ethiopian cuisine to a new audience.

Since opening in December 2023, Ebony has quickly gained a loyal following, offering an entirely organic, vegan, and gluten-free menu. Staples like misir wot (a flavorful red lentil stew), shiro (a rich chickpea dish) and freshly made injera (a traditional fermented flatbread) transport customers to the heart of Ethiopia with every bite. 

Beyond the food, Ebony introduces an essential part of Ethiopian culture: the tradition of sharing meals.

“In Ethiopia, food is always about sharing,” Taezaz explained in an interview with Mustang News. “We eat together from one big plate, and that’s what makes it special.”

For many customers, Ebony has become a place to experience not only new flavors but also the warmth and hospitality that define Ethiopian dining. Regulars have praised the restaurant not just for its incredible food, but for the dedication and heart that Abraha and Taezaz put into every dish.

Abraha and Taezaz’s journey reflects the resilience, passion and dedication of Black entrepreneurs in San Luis Obispo. While Black History Month serves as a time to recognize and uplift Black-owned businesses, support shouldn’t stop when February ends.

As the sisters continue to introduce more people to the beauty of Ethiopian food, the best way to support them is simple: show up, spread the word and celebrate the diversity that makes San Luis Obispo a richer place to live.

Visit Ebony SLO at 778 Higuera St, San Luis Obispo, CA 93401, or visit their website. 

To kick off Black History Month, we’re spotlighting Thrifty Beaches, a unique vintage clothing and furniture shop in the heart of Downtown San Luis Obispo. Founded by Adam Kemp, MBA student from California Polytechnic State University (Cal Poly), Thrifty Beaches is a testament to resilience, sustainability and entrepreneurship. 

The inspiration to start Thrifty Beaches began both financial and practical. “Not having money inspired me. I needed to make more, and once I got more, it turned into a passion for sustainability and wanting to give clothing a second or third or fourth life,” Kemp explained. 

What began with a chance discovery of vintage dining chairs at a Goodwill Outlet quickly grew into a thriving business, with over 15,000 pieces sold and a loyal clientele of more than 3,000 people in San Luis Obispo alone. But, the journey hasn’t been easy. 

Opening a storefront in the center of Downtown SLO came with unexpected challenges, including fines and code enforcement issues. Despite these hurdles, Kemp pushed forward, fueled by a commitment to his community. 

“I could’ve stopped there and said screw it, I can’t do anything. But I kept trying. That stems from having influential people in the back of my mind that pushed through so much adversity in their lives.” 

Kemp drew inspiration from figures like Langston Hughes and Malcom X. 

“Langston Hughes was one of my favorite Black icons as a kid. Malcom X reminds me to be strong in the face of adversity, and to not allow a door closing to stop me,” Kemp said. 

Kemp also sees Thrifty Beaches as part of a larger mission to bring diversity to San Luis Obispo. “If you can make it here, you can make it anywhere,” he explained, encouraging other entrepreneurs of color to pursue their dreams in San Luis Obispo. He believes the city needs more diversity and urges the community to show support not just during Black History Month, but year-round. 

To support Thrifty Beaches Headquarters, visit them downtown at 876 Higuera Street or check them out on Instagram @thrifty.beaches.

On January 30th of every year, we celebrate National Croissant Day, honoring the buttery, flaky pastry that is beloved worldwide. The holiday itself was established in 2006, but the pastry’s origins trace back centuries.

In 1863, during the siege of Vienna by the Turkish Empire, bakers who worked in basement storerooms heard the sounds of underground tunneling. Their timely alert allowed the city’s army to end the attack. To commemorate this victory, the bakers crafted a crescent-shaped pastry symbolizing the Ottoman Empire’s crescent moon. 

Once the Turks were defeated, it became tradition to serve this crescent-shaped pastry with morning coffee. Though many people believe croissants come from France, its journey began in Austria before French bakeries altered the recipe to use puff pastry. 

In honor of this holiday, we’re taking a delicious journey through San Luis Obispo County and beyond to highlight some of our favorite bakeries in the area: 

• Back Porch Bakery, founded by Dan and Caroline Berkeland, began as a back porch operation in 2011, sharing freshly baked bread with friends and neighbors in San Luis Obispo. Their passion for community and quality grew into a business that now serves over 120 local establishments. The bakery remains rooted in fostering connections through their artisanal breads and pastries. Back Porch Bakery is located at 289 Prado Rd., San Luis Obispo, CA 93405. 
• Bijou Bakery, located in Cayucos, California, was created by Jeniece Grimshaw, who is a Le Cordon Bleu graduate with over a decade of professional baking experience. After moving to San Luis Obispo County in 2015 and finding success in the local wedding industry, Grimshaw launched Bijou Bakery in June of 2020. The bakery offers high-quality, French-inspired pastries, quickly becoming a central coast gem. Visit Bijou Bakery at 149 Cayucos Dr., Cayucos, CA 93430. 
• Bread Bike is a small organic bakery in San Luis Obispo that specializes in 100% organic, naturally leavened bread and California-style pastries made with whole grains and locally-sourced ingredients. Bread Bike is unique in that they deliver to community supported bakery members by bicycle. The bakery values their food, farmers, planet and community. Bread Bike can be visited at 2060 Parker St., San Luis Obispo, CA 93401. 
• Budget Café has been a cherished local spot since the mid-1980s, offering a warm, family-friendly atmosphere with affordable meals. This classic diner-style café serves breakfast and lunch all day made with quality ingredients. Budget Café has a welcoming vibe and commitment to creating a home away from home for locals and newcomers. Budget Café is located at 3121 S. Higuera St. #J, San Luis Obispo, CA 93401. 
• Buttercup Bakery & Cafe offers a variety of products from daily-made pastries and freshly baked bread to breakfast and lunch sandwiches, and hand-crafted drinks. With a focus on healthier options, Buttercup Bakery & Cafe enhances traditional recipes by reducing sugar, incorporating whole wheat flour and using fresh, locally-sourced ingredients whenever possible. Buttercup Bakery & Cafe is located at 430 Morro Bay Blvd, Morro Bay, CA 93442. 
• Drizzle Bakery LLC, a women-owned and Latin-owned bakery, was created by Trina Galvan who is a passionate baker with deep roots in the Central Coast’s farming community. Drizzle Bakery started as a cottage kitchen and expanded in March 2023, offering a range of delectable baked goods, including vegan and gluten-free options. Galvan’s artisanal cakes and pastries are made with attention to detail and personalized service. The bakery is located at The Kitchen Terminal at 4750 Allene Way, San Luis Obispo, CA 93401. To place an order, visit Facebook or Instagram @drizzle_bakery_llc.
• Sally Loo’s Wholesome Café, established in 2009, has become a beloved San Luis Obispo spot in the Railroad District. The cafe is dedicated to supporting local farmers and artisans, and crafts house-made recipes and baked goods using locally-sourced ingredients. Their dedication to the art and science of quality coffee, partnering with Cacti Coffee Roasters, provides an extra special coffee experience. Sally Loo’s is located at 1804 Osos St., San Luis Obispo, CA 93401. 
• Tiny Café is a unique art project focused on sustainability, striving to maintain eco-friendly practices within municipal regulations. They compost coffee grounds, encourage customers to avoid disposables and source single-use products from environmentally conscious providers. With a thoughtful approach to every aspect of their service, Tiny Café prioritizes the planet while delivering delicious products! Tiny Café is located at 496 Broad St., San Luis Obispo, CA 93405.

San Luis Obispo County offers a variety of exceptional bakeries that capture the specialty of the croissant and so much more. This National Croissant Day, the CIE encourages you to explore these local gems, support their passion for quality and community and savor every flaky bite. Happy National Croissant Day!

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About the Cal Poly Center for Innovation and Entrepreneurship:

The CIE opens a world of entrepreneurial opportunities to Cal Poly students, faculty and community members and promotes entrepreneurial activity and dialogue across the university and throughout San Luis Obispo County. For more information, visit https://cie.calpoly.edu/.

We asked the CIE community to tell us their favorite places here in San Luis Obispo County. Here’s what they had to say:

Hiking Hot Spots

Poly Canyon Trail. Photo by Emily Olstad

Hike Poly Canyon to Architecture Graveyard, a collection of deserted architecture structures built by Cal Poly architecture, engineering and design students.

Prefumo Canyon. Photo by Willa Westneat

The Prefumo Canyon trail leads to a scenic overlook perfect to watch the sunset.

Pismo Preserve. Photo by Stephanie Zombek

Pismo Preserve connects to a number of hiking and biking trails, great for hikers of all levels.

More Outdoor Attractions

Cal Poly Leaning Pine Arboretum. Photo by Alyson Smith

The Leaning Pine Arboretum is a scenic garden on the Cal Poly campus composed of a class projects, lab exercises and senior projects from over a span of 50 years.

Pismo Beach. Photo by Emily Olstad

Located only about 15 minutes from the Cal Poly campus, Pismo Beach is a classic beach town with plenty of outdoor and indoor attractions.

Morro Rock. Photo by Stephanie Zombek

Morro Rock is an iconic Morro Bay landmark formed about 23 million years ago by volcanic plugs.

SLOcal Lunch Spots

Firestone Grill. Photo by Willa Westneat

The Firestone Tri-Tip challenge is when you hike 3 of the major peaks in San Luis Obispo (Cal Poly “P,” Madonna Peak and Bishop Peak) all in one day, then go to Firestone Grill to reward yourself with their famous tri-tip sandwich. 

High Street Market & Deli. Photo by Willa Westneat

Founded in 1927, High Street Deli is a historic San Luis Obispo landmark that was once frequented by railroad workers and their families. 

Sandwich from Old San Luis BBQ. Photo by Old San Luis BBQ

Old San Luis BBQ Company prides themselves on their unique red oak barbecue, hand-trimmed tri-tip and locally farmed, organic vegetables.

Can’t Forget Coffee Shops

Nautical Bean. Photo by Willa Westneat

Nautical Bean has great coffee, great breakfast burritos and a great study atmosphere.

Kreuzberg California. Photo by Willa Westneat

Founded in 2010, Kreuzberg California was inspired by the café scene in the Kreuzberg neighborhood of Berlin, Germany.

Linnaea’s Cafe. Photo by Willa Westneat

It’s been almost 40 years since it was founded, and Linnaea’s is still going strong.

Scout Coffee. Photo by Scout Coffee

Scout Coffee has two San Luis Obispo locations and will be adding a third right on the Cal Poly campus in fall of 2021.

BlackHorse Espresso & Bakery. Photo by Willa Westneat

BlackHorse Espresso and Bakery is a small business supporting other small businesses, proudly serving coffee from local Paso Robles coffee roasting company Spearhead.

Kin Coffee. Photo by Emily Olstad

Kin Coffee Bar serves coffee, matcha, superfoods and baked goods and works hard to create a welcoming atmosphere for all members of the San Luis Obispo community.

And of course… 

Cal Poly Red Brick Dorms. Photo by Emily Olstad

By Miranda Knight

Can computers taste? Cal Poly chemistry graduate Katerina Axelsson says so — and she has the data-backed artificial intelligence (AI) innovation to prove it.

While doing chemistry work at local wineries in college, Axelsson noticed that wine scoring was inconsistent and subjective, quickly seeing a need for more transparency in the wine industry and a better understanding of what consumers really want.

“I saw an opportunity to make the subjective wine scoring process more objective,” she said. “I figured that, instead of the 100-point critic system of wine scoring, the answer was in the chemistry.”

So, Axelsson went straight to the lab, where she spent two years innovatively testing wine as a human would taste it, rather than simply for quality control like a typical lab.

By the end of this, she had gathered a mass of data that needed processing, so she set up a meeting with Alex Dekhtyar, the head of the computer science master’s program. The proposed thirty-minute meeting ended up lasting four hours, landed her a business partner in Dekhtyar and was the start of her entrepreneurial journey.

“Around that time, I joined the HotHouse Summer Accelerator for a sort of similar product idea, a wine tasting kit that educated people about wine,” she said. “After that, I went into the HotHouse Incubator where we started getting data from the recommender deployments. That’s kind of when the wheels started turning.”

Thus, Axelsson pivoted her concept and turned it into Tastry, the technology-driven AI company she is the CEO and founder of today.

“The data we were gathering on consumer preferences was unprecedented and led us to build an insights dashboard, like a software product,” she explained. “Now we’re in the business of not only telling consumers what to buy, but telling retailers what to stock and wineries what to make and where to sell it.”

During Tastry’s two years in the incubator until its 2017 graduation, and for some time after, the team fully dove into B2B technology to vertically integrate into the wine industry. Now, they have released their BottleBird app and have plans to launch “Powered by Tastry” software on e-commerce wine websites to keep in touch with consumers.

But while the startup has a history of upward success, Axelsson says that it hasn’t always been easy to be seemingly “selling a rocket ship when people were only looking for a faster horse.”

“We’re making some pretty big claims,” she said. “To say that we can predict how a product will perform in the market just based on the chemistry is almost not believable. And I couldn’t just say this is faster and better and cheaper than what the industry was already using because there’s nothing out there like it. I had to really gain customer trust.”

However, Axelsson confidently utilizes efficacy tests to show, rather than tell, that there is validity in Tastry’s technology. Not to mention, Tastry has no shortage of customers on the Central Coast.

“San Luis Obispo [County] is the perfect environment for this type of company because we’re directly embedded into the wine industry, with the added benefit of being right next to Cal Poly which has a lot of talent to pull from,” Axelsson noted. “Plus, having access to the CIE helped surround me with an incredible network of like-minded people, mentors and investors.”

With that being said, Axelsson doesn’t plan on moving Tastry out of San Luis Obispo anytime soon —  there’s still so much opportunity to tap into and plenty of local wine for her computers to taste.

You can find out more about Tastry at https://tastry.com/ or learn how we can help you grow your SLOcal business today through our HotHouse Incubator program.

Alex Littlewood didn’t land in San Luis Obispo by chance nor did he grow his startup here out of sheer convenience — in fact, he strategically chose the Central Coast over San Diego and Silicon Valley to do so. 

When Littlewood began building his startup Motoroso in 2014, he was based out of the Bay Area, a place that many would cite as the entrepreneurial epicenter. Upon getting accepted into the Techstars Accelerator, he moved the company to San Diego but decided to leave a year later in 2017.

Then, instead of returning to Silicon Valley, Littlewood found himself en route to San Luis Obispo.

“The decision to move to San Luis Obispo was primarily because I wanted to live here and wanted to build a company here,” Littlewood said. “It’s a place where people are realizing that one of the best ways to build a robust local economy is by supporting and growing entrepreneurship in the area.”

About six months after the move, he joined the Cal Poly Center for Innovation and Entrepreneurship (CIE) HotHouse Incubator to build Motoroso into what is now the first-ever platform for automotive and powersports enthusiasts to seamlessly share, discover and purchase parts for vehicular projects.

“I really, really like what the CIE and SBDC have done [with the program] in bringing everyone from the campus level to the community level all together into a single space where people can collaborate,” he explained. “Having that environment is what really makes entrepreneurship work.”

Now that Motoroso has graduated from the two-year program and officially launched in 2019, though, has Littlewood thought about leaving the area? 

Not a chance.

He said that while so many people get the impression that they should start a company somewhere small then move it to the Bay Area, he “honestly can’t think of a worse decision.” 

“It’s not a conducive place for startups anymore,” Littlewood explained. “There’s less noise in San Luis Obispo with fewer companies, so it’s much harder for startups that are nonsense to hide out in the mess just because they just have the right connections, like in the Bay Area.”

Despite the Central Coast being known for its wine country, beaches and laid-back outdoorsy appeal, Littlewood also sees the professional perks of the area.

“Even though San Luis Obispo is a small startup ecosystem, you have people who are very intelligent and working very hard and they’re all in one central space,” he said. “That makes for a very strong, robust and supportive environment that I personally think is one of the best I’ve ever seen.”

And that’s coming from an entrepreneur who has worked up and down the coast of California, as well as in Detroit and Austin.

Whether it’s due to being in a place that supports his lifestyle, the way the CIE supports his company’s growth or getting the upper hand in growing a business in a non-diluted location, Littlewood makes a good case for why entrepreneurs should not only come to San Luis Obispo, but why they should stay.

If you’re considering keeping it SLOcal with your startup, let us guide you in the right direction. 

Learn more about our startup incubator at https://calpolycie.wpengine.com/launch/hothouse-incubator/ or the SLO HotHouse coworking experience for established small businesses, growing startups freelancers and remote workers at https://calpolycie.wpengine.com/coworking/.

Find out more about Motoroso at https://www.motoroso.com/.

In 2015, Eric Adler wanted to do something to fix California’s severe drought. Recognizing that consumers needed to truly understand their water usage rates in order to reduce them, he dedicated his senior project to making that happen. 

“The state and cities were trying to get people to reduce consumption, but there was no feedback loop,” Adler explained. “The whole concept was how do we really get data to people in real-time so they can change their behaviors, protect their home, reduce how much they have to spend.”

His goal was to enable homeowners to monitor their water consumption via an easy-to-install product with real-time smartphone feedback. That way, consumers can see how much water they are using in their homes and where they need to cut down. 

Adler later evolved this idea into a business plan, co-founding Flume, Inc. with the support and programming of the Cal Poly Center for Innovation and Entrepreneurship. The Flume team initially took the water-monitoring product proposal through the CIE’s Innovation Quest competition, later joining both the HotHouse Accelerator and Incubator programs to launch their business.

“Since we left the incubator program, we’ve raised a pretty significant amount of funding, basically doubled in size every year, launched on Amazon and we work with cities all over the country,” said Adler of Flume’s growing success.

After moving out of the HotHouse in downtown San Luis Obispo, Adler’s team moved into the newer HotHouse Annex, which is the ideal coworking spot for companies with a hardware component like Flume. This location gives the company the space it needs for testing, manufacturing and inventory, plus keeps Flume connected to local companies and the CIE.

Adler notes that even as the company grows, he is thankful that the CIE is still part of Flume’s support system.

“Eventually you’re supposed to outgrow [the CIE] and be able to be self-sustainable, so I’d say we’re kind of at that point right now,” Adler explained. “But we still get mentorship and tap into some of the resources here and there. It’s great just having a network around us and support behind us.”

Not only does Flume still have connections with the CIE, but the company also sustains a relationship with San Luis Obispo through an ongoing study with the city and an insurance company that has subsidized the product for local residents. The study’s goal is to see how giving real-time data can help customers change their habits and overall reduce their water consumption.

Between this program and his love for the area, Adler sees no reason to move his company’s base from San Luis Obispo despite its nationwide growth.

“First and foremost you want to build a company in a place where you also want to live. People are excited to be here and they really want to stick around and stay with your company,” he noted. “In terms of starting a company, if you’re looking for that initial capital to kind of test things out and get them off the ground, SLO is a good place to get started with that.”

Adler emphasized that between CIE and Cal Poly alumni support, a comfortable cost of living, a great pool of talent, and a high quality of life, San Luis Obispo has served Flume well as it’s grown into what it is today.

If you’re looking to build your business with all of these SLOcal benefits, explore the CIE HotHouse Incubator program at https://calpolycie.wpengine.com/launch/hothouse-incubator/.

To see more about Flume, Inc. and its water-monitoring device, head to https://flumetech.com/.