Zoetic Motion is a startup focusing on providing mobility support to people in physical therapy. Using artificial intelligence (AI) powered assistance, they are building a platform that allows patients to guide themselves through home exercises. The platform provides real-time feedback to patients by detecting and correcting their form during movements.

Zoetic Motion is making the recovery process more accessible and convenient, ultimately creating a better experience for patients, said Zoetic Motion founder and CEO Zeeshan Khan.

Khan thought of the idea for the startup while taking an Interdisciplinary Senior Design Project I Course (ENGR 463) at Cal Poly. Through the class, Khan partnered with other Cal Poly students to create Muscle Ninja, an attachable sensor that informs users of muscle activation during exercise.

Khan and his team brought the idea to the Cal Poly Center for Innovation and Entrepreneurship’s (CIE) Summer Accelerator program in 2021. 

The Summer Accelerator is a three-month program that provides hands-on mentorship and resources needed to build a business. To help grow startups, Accelerator participants gain access to $10,000 in seed funding. Muscle Ninja, now known as Zoetic Motion, was one of the nine startups accepted into the program in 2021. 

Through the Summer Accelerator, Zoetic Motion pivoted from a wearable hardware prototype to a software solution. Khan said the Summer Accelerator helped organize his team’s thoughts, explore more ideas, and de-risk their business. 

After completing the Summer Accelerator, Zoetic Motion joined the CIE Incubator and has been working to build out Zoetic Motion’s mission since then. 

“Since joining the Incubator program, I don’t think I would have had access to the same resources that I did,” Khan said. 

The Incubator allowed Khan to connect with people genuinely interested in his product and with real experience in the entrepreneurship world, he said. 

“It is a great, safe environment where there is someone there to check on your work, check on your progress, and help you stay accountable for the milestones that you set,” Khan explained. 

The Incubator has connected Zoetic Motion with various fundraising opportunities, including AngelCon, an annual pitch competition hosted by the Cal Poly CIE Small Business Development Center (SBDC) where six tech-driven startups compete to win more than $100,000 in equity-backed funding.

After leveraging resources from the Incubator, Khan said he felt more prepared to pitch in front of investors at the upcoming AngelCon event. 

Khan said he is excited to partner with various physical therapy clinics and clinicians. Zoetic Motion now has a business model that allows them to earn income through subscriptions while providing revenue back to the clinics. Khan said Zoetic Motion is now in the hands of users and is steadily gaining more traction.

Their team is giving back to their patients and clinics by making therapy more accessible and providing physical therapists with valuable insights into recovery outcomes.

In addition to providing Zoetic Motion a great setting to fail and receive feedback, the Incubator also allowed Khan to learn about his business and ultimately grow from it. 

“If you want to test yourself out or give yourself a challenge, entrepreneurship is the way to go, especially in the Incubator program,” he said.