Recent California Polytechnic State University (Cal Poly) business entrepreneurship graduate Austin Hatfield witnessed his longtime best friend fall into a video game addiction. When it escalated to gambling, the situation worsened, and their friendship couldn’t survive the fallout. 

Experiencing this loss ignited a passionate drive in Hatfield to create a solution to the pervasive issue of addiction, leading to the birth of MindSprout. 

MindSprout is a startup focused on helping gambling addicts replace their destructive habits with healthier ones through a gamified approach that incorporates cognitive behavioral therapy. Their app aims to provide daily accountability and resources at users’ fingertips. 

According to the American Psychological Association (APA), cognitive behavioral therapy is a psychological treatment proven effective for various issues including depression, anxiety and substance abuse through self-help strategies. It is often as effective, or more effective, than other therapies or medications. 

Hatfield, MindSprout’s co-founder and CPO, teamed up with recent Cal Poly computer science and business entrepreneurship graduate Diana Koralski, who now leads the company as CEO. Their partnership began in January when Hatfield approached Koralski with the startup idea.

Koralski and Hatfield met through the Hatchery, an on-campus startup incubator that provides student entrepreneurs with the resources to launch a business idea. 

From left to right: Austin Hatfield, Diana Koralski

What was supposed to be a brief meeting between Koralski and Hatfield turned into a two-hour conversation. Their collaboration was further solidified during Camp PolyHacks where they worked seamlessly together.

Camp PolyHacks is a three-day event where Cal Poly students work in teams to ideate, design, pitch and market their solution to a problem facing the San Luis Obispo community. 

Shortly after Camp PolyHacks, MindSprout competed in the Center for Innovation and Entrepreneurship’s (CIE) Innovation Quest (iQ), a high-stakes competition where Cal Poly students pitch their innovative business ideas to a panel of judges in the hopes of winning funding for their startups. 

The startup received the second place award of $10,000. “Competing in Innovation Quest really validated our vision that this problem is real and people are invested in it,” said Koralski. 

Encouraged by the financial support and validation of iQ, they applied for the CIE’s Summer Accelerator, an intensive 12-week program that provides Cal Poly students and recent graduates with the resources necessary to turn their innovative ideas into full-fledged startups. 

Participants in the Accelerator receive $10,000 in seed funding, as well as access to expert mentorship, entrepreneurial workshops and a dedicated workspace in the HotHouse, the CIE’s office located in downtown San Luis Obispo.

MindSprout is initially targeting gambling addiction but plans to expand its scope to address other addictions and mental health challenges, such as anxiety and depression.

This startup stands out in the mental health market by breaking the stigma surrounding therapy.

“What makes us unique is that we won’t look, feel or function like a traditional mental health or therapy app. It’ll be something that just fits into your hand and fits into your life,” Hatfield explained. 

MindSprout’s innovative approach, combining cognitive behavioral therapy with a gamified user experience, aims to revolutionize addiction treatment by making it accessible, engaging and supportive, ultimately helping individuals reclaim their lives from addiction. 

“Through the Summer Accelerator, my customer development research has really connected me to the problem and makes me more passionate about solving it. That’s why I come here and do this every day,” said Koralski. 

Hatfield and Koralski, along with the rest of the 2024 Summer Accelerator cohort, will pitch their startup and showcase the progress they made throughout the summer at Demo Day, on Sept. 6 at 4 p.m. at Rod & Hammer Rock. In-person and virtual tickets are available here.