As a fifth grader, Alex Malone was in and out of the hospital. She had been diagnosed with Epstein-Barr virus, and the toll of antibiotics, stress and a compromised immune system left her with long-term gut health issues—chronic problems she didn’t understand at the time, but would later shape her mission as an entrepreneur.

“I am one of the first people who understands that gut health can be super scary,” Malone said. “As a fifth grader, I was terrified of what was going on with my body and how it was related to so many symptoms.” 

Years later, she decided to turn that fear into a solution. Malone, agricultural business senior at California Polytechnic State University (Cal Poly), is the CEO and co-founder of Vandra, a health and wellness startup that is redefining how people approach gut health through ice cream. With a base of kefir, their product provides prebiotic, probiotic and postbiotic benefits, turning a sweet indulgence into a gut-friendly treat. 

Malone developed the concept through a Cal Poly course that involved bringing dairy products to the market, where she was able to incorporate her passion for health into a tangible product. From there, she teamed up with Cal Poly business administration junior Wian Roothman and fellow ice cream enthusiast. 

“I got involved with Vandra because I was playing for the Cal Poly men’s tennis team, and hearing the idea of combining health with ice cream immediately caught my attention,” Roothman said. “I love ice cream, but I always avoided eating it because of its negative consequences. Hearing about this idea made me want to work to bring this thing to life.” 

Alex Malone (left) and Wian Roothman (right) of Vandra. Photo by Ruby Wallau for CIE

Vandra was first pitched at Cal Poly Center for Innovation and Entrepreneurship’s (CIE) Innovation Quest (iQ), a high-stakes competition where Cal Poly students pitch their innovative business ideas and prototypes to a panel of judges in hopes of winning thousands to fund their startup. 

Vandra, formerly Better Being Kefir, earned the third-place Bakir Begovic Innovation Award of $5,000 at iQ. 

“It was the first experience I had pitching my idea, and more than anything, it was an inspiration,” she said. “I realized I could actually do this; and being around other people at Cal Poly doing the same thing—that’s when I knew I needed to be part of a community that really inspires entrepreneurship.”

As CEO, Malone leads company strategy and direction, while Roothman focuses on product development, marketing and creative branding. They use their individual strengths to build something they believe fills a gap in their industry, as not just another health food brand, but a lifestyle company built on authenticity and impact. 

“We’re not just an ice cream company,” Roothman emphasized. “Our mission isn’t just to bring delicious ice cream to people. It’s to bring gut health to people through delicious ice cream.” 

Vandra’s focus on education is as important as the product itself. The team wants to reframe gut health as something everyone can understand and care about, regardless of background. 

“Gut health does seem kind of niche, but it is our goal to educate our consumers,” Roothman said. “A lot of people suffer from symptoms ranging from acne and fatigue to more serious conditions like IBS and leaky gut. We want people to know these can be connected, and that probiotics can help.”

They decided that ice cream was the best vehicle to deliver these health benefits for very intentional reasons—not only is it statistically one of the most popular desserts in America, but it also has a long shelf life and keeps the probiotics alive. 

Vandra’s ice cream is powered by kefir, a fermented dairy base known for its naturally occurring gut health benefits. With over 50 diverse strains of probiotics, built-in prebiotics and functional postbiotics, kefir delivers a “complete gut health package,” according to the team. It’s the same ingredient Malone used to heal her own gut as a child. 

To continue developing their business, Malone and Roothman decided to apply for the CIE’s Summer Accelerator, an intensive 12-week program that provides Cal Poly students and recent graduates with the resources necessary to turn their innovative ideas into full-fledged startups. Participants in the Accelerator receive $10,000 in seed funding, as well as access to expert mentorship, entrepreneurial workshops and a dedicated workspace in the HotHouse, the CIE’s office located in downtown San Luis Obispo.

“I don’t think you can put into words what the mentors have provided for us,” Malone said. “We’re working with two incredible women who, with every meeting, show us new ways to improve our business, but also ourselves as entrepreneurs.”

Vandra is mentored by Jennifer Bushman, Executive Director of Fed By Blue and strategic consultant in sustainable business innovation; and Haley Pavone, CEO and founder of Pashion Footwear and creator of the world’s first convertible high heel.

Beyond the resources and support, the founders say being surrounded by hard-working, like-minded teams in the Summer Accelerator has created an environment of inspiration and accountability. Roothman says it’s “not really competition,” but a healthy motivation to show up, stay late and push further. 

Looking ahead, Vandra plans to begin production with Cal Poly’s Dairy Products Technology Center this August and aims to be on retail shelves by 2026. The goal is to perfect the product’s formula and taste while scaling their company. 

“We want our product to feel nostalgic—like real ice cream—but also amaze people with how good something healthy can taste,” Malone said. “I think about the little girl I was, taking gut health supplements and feeling overwhelmed. If Vandra can provide a more enjoyable way to heal, that’s a huge win.”

Watch Vandra and our six other Accelerator startups pitch live at Demo Day here. 

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About the Cal Poly Center for Innovation and Entrepreneurship:

The CIE opens a world of entrepreneurial opportunity to Cal Poly students, faculty and community members and promotes entrepreneurial activity and dialogue across the university and throughout San Luis Obispo County. For more information, visit cie.calpoly.edu.