Startup Companies Complete Cal Poly Center for Innovation and Entrepreneurship Incubator Program

SAN LUIS OBISPO — Two startup companies have completed the incubator program, a Cal Poly Center for Innovation and Entrepreneurship (CIE) program. Both companies plan to continue to grow their ventures in San Luis Obispo County.

The companies graduating from the CIE Incubator program include:

—Armadillo Designs, a company innovating a better storage solution for construction workers and other tradesmen

—Trees, a company developing an app to help guide individuals in new situations through decision-making processes

“Our experience in the incubator program has been nothing but fun, challenging, motivating and opportunistic,” COO and co-founder of Armadillo Designs Fabian Arujo. “It has taught us the principles of providing value, communicating effectively with our audience and being able to hold our own confidently and professionally. We’d like to thank the CIE and SBDC for allowing us to not only grow as a company, but as founders over the past couple years.”

Since its inception in 2010, the CIE has promoted regional economic development. To date, these two companies have created 5 jobs, benefitted from 630 hours of one-on-one consultations, raised $50,000 in angel investment and obtained $249,000 in grants and awards.

The CIE recently added five new startups to the incubator program. They will join seven other ventures that are in their first year of the 24-month incubator program, making a total of 12 startups currently in the incubator program.

—ARTIFEX, a building technologies company creating a spatial detection tool to expedite the as-built drawing process for construction professionals

—For Mom Care, a web-based platform that helps physicians support new moms through their postpartum recovery

—PowerMove, a virtual, gamified fitness platform creating healthy screen time and teaching kids to love exercise

—TractorCloud, an end-to-end heavy machinery diagnostic, management and predictive maintenance cloud platform

—Zoetic Motion, a company gamifying the physical therapy process to improve patient adherence and equip physical therapists with the ability to maximize patient progress

The CIE offers faculty, students and the business community the tools to transform their innovative ideas into viable businesses. By providing quality coaching, professional consulting and connections with industry professionals, the CIE creates an environment in which new businesses can develop and thrive.

The CIE incubator program is open to the business community. Startups interested in applying for the incubator program, should go to


About the Cal Poly Center for Innovation and Entrepreneurship:

The CIE opens a world of entrepreneurial opportunity to Cal Poly students, faculty and community members, and promotes entrepreneurial activity and dialogue across the university and throughout San Luis Obispo County. For more information, visit