Wildnote revolutionizes fieldwork and protects natural resources | Meet a CIE Incubator

The digital world has revolutionized the way people from many industries do their jobs. Kristen Hazard, CEO of Wildnote Inc., a Center for Innovation and Entrepreneurship (CIE) incubating company, realized that biologists, botanists, archeologists and other scientists still used primarily pen and paper and largely missed out on the benefits of digital tools. This observation inspired her to launch Wildnote Inc., a mission-driven organization focused on enhancing and protecting natural resources by building the best-in-class, go-to digital platform for collecting, managing and reporting environmental data.

A typical day for biologists and other scientists conducting field work demands that they record data using pen and paper on the scene and then later manually transcribe their notes into a clunky PDF or Word document to send to a project manager. This transcribing can be tedious busy work after a long day on the field, but also leaves room for error.

Wildnote takes away the need for manual transcription, saving people time and allowing for consistent, real-time data across a team.

“This is a classic paper to digital play,” Hazard said. “It basically means we are revolutionizing the process of collecting, managing and reporting this kind of data.”

Utilizing the technology leads to higher efficiency, higher accuracy and the exact same type of information from each person out in the field. When the project manager gets the data, they are working in a web app. This means they can go to a photo gallery, look at the different data collected from a single spot and export that data.

Wildnote’s mission to protect and enhance natural resources doesn’t stop at creating digital solutions for biologists: the company is a registered B Corporation and a member of the 1% for the Planet program, which means Wildnote donates one percent of gross revenue to environmental organizations.

“If you have a business in San Luis Obispo, you aren’t doing it because housing is cheap, you’re here because of the nature,” Hazard said. “We have clean air, clean water, so why not keep giving back to the local natural resources in a simple way like becoming a member of 1% for the Planet.”

Wildnote started their entrepreneurial journey in San Luis Obispo with the Small Business Development Center, hosted by the CIE, and utilizing the free consulting available. The team then entered the incubator program, a two-year-long program open to community members and Cal Poly students alike.

“We found out that the CIE allows community companies,” Hazard said. “I like to call it the old folks incubator or the late bloomer incubator.”

The modern office space in downtown San Luis Obispo, the support of mentors and consultants, and the CIE’s creative, can-do energy are some of the Wildnote team’s favorite benefits. Access to investors and learning unfamiliar skills gave them the boost they needed to grow into the company they are today.

“I get a lot of people who come to me about launching a startup,” Hazard said. “The first thing I always say is to either apply for the SBDC or incubator program. If you can get in, you are immediately given all of these resources you need to grow the company.”

If your community startup is interested in receiving office space, gaining mentorship and joining a vibrant, energetic community of like-minded entrepreneurs, visit and explore the tools that empowered Wildnote to revolutionize their industry.