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Venturing beyond the stars: Little Place Labs utilizes collaboration with Cal Poly classrooms for entrepreneurial growth

While pursuing their MBAs at Oxford University, the brains behind Little Place Labs brewed up their startup idea over pints of Guinness. It all kicked off with one, then turned into five, and soon enough co-founders Bosco Lai, acting CEO, and Gaurav Bajaj, acting CTO, were deep into brainstorming. Fueled by laughter, camaraderie, and a dash of liquid courage, these co-founders turned pub banter into a startup known as Little Place Labs.

Little Place Labs, a space tech company, specializes in developing solutions for near real-time space insights. In a world heavily reliant on space data collected by satellites, their innovative approach involves implementing software that operates directly on satellites, enabling the transformation of space-collected data into actionable information delivered quickly to ground stakeholders. Their software is particularly crucial in situations where real-time decisions are imperative.

At the heart of Little Place Labs’ narrative is the profound significance of relationships and engaging with individuals.

“One of the key elements of why Little Place Lab exists is because I met my co-founder and some of the team members,” Lai said. “When you meet the right people, everything just kickstarts.”

The theme of relationships continued, as it was through a coincidental interaction that the Texas-based startup came to join the Cal Poly Center for Innovation & Entrepreneurship  Incubator program. 

The CIE Incubator helps develop early-stage startups into financially secure and scalable enterprises. Entrepreneurs in the program are provided with mentorship, funding opportunities and other resources to develop their business. 

In 2022, while attending a space event in Los Angeles, Lai said he crossed paths with Judy Mahan, Cal Poly CIE Senior Economic Development Director. Their casual conversation delved into the essence of Little Place Labs and Mahan’s role within the organization.

Quickly captivated by the Incubator’s diverse support for various startups beyond space tech, Lai said he immediately recognized the unique prospect the program offered. More than just a chance to immerse Little Place Labs in California’s dynamic ecosystem, Lai saw it as a golden opportunity to foster profound connections with a program deeply connected to a university that encourages collaboration between startups, academia, students and professors.

Little Place Labs joined the Incubator in 2022 and participates in the program virtually from Texas.

Through the CIE Incubator, Little Place Labs was introduced to California Polytechnic State University, San Luis Obispo (Cal Poly) professor Barry Lieberman, which they credit to be one of the best opportunities utilized from the program.

“Interaction with the personnel and people with Cal Poly really, really helped us,” Lai said. Working with the professors, students and directly with the university, helps us think through things not just from a commercial way, but also from a technical way.” 

Lieberman runs a commercialization of new technologies course at Cal Poly, structured around grouping his students to research for an emerging company in an under-researched market. Little Place Labs has collaborated with the students in this course the last two years.

Their participation in the course has proved to be a beneficial experience for both the students and Little Place Labs.

“We are able to really leverage the students during their time with Professor Liberman to do market research on Little Place Labs,” Lai said. “There’s a lot of excitement and a lot of work that we were able to leverage from the students during their time with us. We were very happy to use their work and merge it with our own.”

As the 2024 year begins, Lai said Little Place Labs is focusing on their business development. Specifically, working on partnerships, contacts, increasing exposure and planning seed ground fundraising events in the upcoming months. 

In line with their commitment to fostering relationships, they plan to continue working with Professor Lieberman and interacting with Cal Poly students.

“We really enjoy working with the professor and the students. We learned a lot, and I think that’s really valuable. Not all programs can provide us with that kind of exposure and interactions,” Lai said. “The Incubator is fantastic because it really provides you support in many different ways. The program is open to your imagination.”

 

 

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Self-care September as an entrepreneur

September marks the start of National Self-Care Awareness Month. While this is a reminder to reflect on the importance of self-care, mental health is important all year long. As an entrepreneur, it is easy to forget to prioritize oneself when in the midst of prioritizing a business.

Meeting one’s goals as an entrepreneur takes a lot of time and effort. Entrepreneurs often deal with unusual working hours, stressful decision-making, financial uncertainty, risk of failure and more. Prioritizing self-care is an integral part of creating a work-life balance, avoiding burnout and staying on track to sustained success.

Even during the busiest of times, entrepreneurs should carve out time to take care of themselves. Refocusing energy on oneself and revisiting the activities that provide joy can help create new energy, ideas, and productivity. 

Here is what the CIE community enjoys to prioritize self-care and avoid burnout: 

“Self-care is when I take 20-minute walks throughout my day,” Lynsey Fowler, SBDC Administrative Graphic Design Coordinator. 

“After work, I will do some kind of activity because I’ve been sitting still all day. I’ll go climbing, surfing or hiking,” Sydney Harrison, CIE Marketing and Communications Coordinator. 

“Making sure to take time for yourself and not get swept up in the hustle and bustle of doing your job. As entrepreneurs, we are very passionate about what we are working on. But at the end of the day, it’s still work, so it is important to do things that reenergize you and bring you joy,” Mccall Brinskele, founder and CEO of Mense.  

“Self-care means doing things that make me joyful throughout the day. That could be eating ice cream, dancing or talking to my parents and my brother,” Sarah Hirst, CIE Graphic Design Intern. 

“Being outdoors, being in nature,” Cory Karpin, CIE Interim Executive Director. 

“Clearing my social calendar and making sure that I have time to myself, at least an hour a day whether that’s scrolling on social media, listening to music or taking the long route to work from my car and just being outside,” Stephanie Zombek, CIE Marketing and Communications Manager. 

“Take a day off, plan it and make space for it. I try to get eight hours of sleep and go on runs if I feel antsy,” Avi Peltz, founder and CEO of TensorMaker. 

“I try and get some meditations in throughout the day. It definitely clears the level of thoughts that are circulating in my mind,” Ryan Meffert, founder and CEO of Double Helix Design.  

“Usually if I am working on projects or school work, I always make sure to take a break. I like to eat a lot of snacks while I’m working. Sometimes I like to go out and watch the sunset and spend time at the beach,” Abby Yue, CIE Videography Intern. 

“As a student, I like to prevent burnout by practicing meditation and breath work at home – that’s what I like to do to stay centered,” Libbie Stone, SBDC Videography Intern. 

“I try and get into this concept of anti-rivalry – not try and compare myself to others constantly. I need to show up for myself and achieve the things I set for myself. As soon as I compare myself to others, that is when the danger happens of burning out.” Kevin Meffert, Life Coach.  

“It is good practice to set reasonable hours to work. We usually have to work more than most people, but you should still set your work hours and when you are not available to be contacted,” Taylor Jenisch, founder and CEO of Burning Boat Productions. 

“Self-care means getting good rest, exercising and eating healthy food so that you can have energy to go about your day,” Samantha Moberly, co-founder and CEO of Social Spark.

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Local startup Novocuff is working with the CIE Incubator to save infant lives

Novocuff co-founders Donald Lee (left) and Amelia Defenkolb (right) stand behind a table with images of a fetus in danger of preterm birth with Novocuff's product versus without, as well as their company's logo.

In early April of 2019, Donald Lee accompanied his wife Christine to a routine ultrasound appointment.

The Lee’s were expecting twins — they were not expecting to spend the following weeks in the hospital.

During the ultrasound appointment, Christine was diagnosed with a short cervix, a condition that can increase the likelihood of preterm birth. She was immediately rushed to a hospital across the street. 

“We never went home after that,” Donald said. 

Christine laid in the hospital with her feet elevated higher than her head for three weeks in an attempt to prevent preterm birth. She eventually gave birth to twin daughters at 24 weeks — about four months earlier than typical.

Premature infants are often born with underdeveloped lungs and immune systems, according to the American Pregnancy Association. Most require medical support in order to survive for the first few weeks of their lives.

The Lee’s spent over 5 months in the Neonatal Intensive Care Unit (NICU).

“I asked a lot of physicians during that time, ‘What could we have done differently to prevent this?’” Donald said. “The answer across the board was the same: There was nothing we could have done.”

That answer wasn’t good enough for Donald. 

With a background in mechanical engineering, he set out to invent a medical device that would prevent preterm births. He began researching and prototyping and, eventually, developed a product that would become the foundation of Novocuff, a maternal healthcare startup working to reduce infant mortality caused by preterm birth.

Donald’s daughters are now three years old. They’re healthy. They go to preschool. They beat the odds.

But not all families are as lucky. Roughly 20 percent of infants born at 24 weeks do not survive, according to an American Medical Association journal.

Novocuff is working to change that.

There are a million deaths worldwide attributed to preterm birth, but 75 percent of those deaths could be prevented by delaying labor, Donald said.

Novocuff’s medical device can extend pregnancy for women at risk of delivering their children prematurely. The silicone device is vaginally inserted and supports the body’s natural anatomy, applying compression to the cervix. It’s also adjustable, so physicians can change the compression as the patient’s body changes throughout the course of the pregnancy.

After developing the device, Donald was unsure how to bring that solution to market — so he reached out to a former colleague, Amelia Degenkolb, who was on the founding team of Alydia Health.

Alydia Health, formerly InPress Technologies, was a startup working to prevent postpartum hemorrhage, or excessive bleeding after giving birth, with their device, the Jada System. Degenkolb was one of the engineers who developed the Jada System.

Alydia Health was acquired by American pharmaceutical company Organon & Co. in 2021 for $240 million.

“It was all over the local news that Alydia was acquired by Organon for $240 million, and I assumed (Degenkolb) would be free,” Donald said. “And so I called her and I asked if she could meet for coffee.”

Donald arrived at Skippers Coffee with a presentation and pitch to convince Degenkolb to help bring Novocuff to market, but Degenkolb only needed to look at one page of Donald’s work before agreeing to join.

She became the CEO of Novocuff, handling the startup’s business relations, fundraising and FDA approval process. Donald became the startup’s official CTO, handling the development of their product.

Degenkolb said she was excited to start fresh with Novocuff and felt like she was “going in eyes wide open” after seven years with Alydia Health. “I  know about a lot of the potential pitfalls and detours that we can now avoid, and I have the right contacts and support to help us succeed in a much quicker way,” she said.

The Cal Poly Center for Innovation and Entrepreneurship (CIE) was a key resource in the success of Alydia Health — so Degenkolb brought Novocuff to the Cal Poly CIE.

“It was a natural fit for us,” Degenkolb said. “I had already been through this process once with (Alydia Health), and so we did it again.”

Novocuff joined the CIE Incubator, a two-year program that provides startups with the resources needed for smarter, faster growth. It connects participants with mentors, consultants and potential investors. Alydia Health participated in the same program in its early stages and graduated in 2012.

The Incubator also provides opportunities to earn funding through pitch competitions, like the CIE Small Business Development Center (SBDC) AngelCon. AngelCon is an annual event where tech-driven startups on the Central Coast compete to win equity-backed funding. Novocuff participated in AngelCon in 2022 and won $70,000 in equity investment.

With that funding, Novocuff is one step closer to accomplishing their goal of saving babies’ lives.

Donald said he hopes to eventually take Novocuff global. The device’s design is purposefully simple so that lower-income nations can utilize the device, even in the absence of a highly trained physician. 

“Globally, there’s about 15 million preterm labor cases,” Donald said. “Our aim is (for) our device to be straightforward enough and simple enough to use globally (so that) we can bring down that millions of deaths significantly.”

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Incubator Spotlight: Zeste Farms

Rows of small plants under a pink tinted light.

Zeste Farms is a startup leveraging vertical farming — the growing of crops in vertical layers, often in a climate controlled environment — to grow leafy greens and herbs.

The idea for the startup originated while co-founder Stan Kaplita realized that existing indoor vertical farming technologies were not being used to their full potential.

“I saw challenges with traditional farming with climate change, water scarcity and land scarcity, and I came to the realization that what can be grown inside will be grown inside,” he said.

Now, Zeste Farms has developed an efficient method of indoor vertical farming that requires lower operating costs and eliminates the “green premium,” or the additional cost of clean technology compared to that with greater greenhouse emissions.

Zeste Farms utilizes their innovation to grow unadulterated produce, which provides consumers with maximum nutrition and maximum flavor.

Early in the startup development process, Zeste Farms got involved with the Cal Poly Center for Innovation & Entrepreneurship, joining their Incubator. The Incubator is a two-year program designed to help early-stage startups develop into financially stable and scalable businesses by connecting participating startups with mentors, networking opportunities and resources that facilitate faster, smarter growth.

Kaplita, whose professional background is in engineering, said he joined the Incubator because his professional background led to an emphasis on engineering a product rather than developing a business.

“We were so lopsided as a company when we started out,” Kaplita said. “(The Incubator) pushed us in terms of marketing and sales.”

The Incubator provided Zeste Farms with the resources needed to grow from an idea to a startup. Through the program, Kaplita said he learned how to refine business pitches, market effectively and manage a startup.

“I look at the CIE as a critical resource and support for our company,” he said.

The Incubator has also created several networking opportunities that have been especially valuable to Zeste Farms, according to Kaplita. He was introduced to a business consultant who specializes in biological and agricultural technology who he meets with bi-weekly. The program also put Kaplita in contact with an angel fund that later invested in Zeste Farms.

Kaplita added that he benefits from the Incubator’s frequent guest speakers, who are able to provide different perspectives on the startup development process. Their advice can provide “a different approach to solve a problem,” Kaplita said.

The wealth of resources offered by the Incubator ultimately provide startups with a stability that Kaplita said he is grateful for.

“The CIE can help guide the ship a little bit,” he said. “It’s very approachable, very friendly. I feel very fortunate to have been in this area and to use the resource here.”

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The CIE’s favorite things to do during a summer in SLO

Aerial shot of Cal Poly San Luis Obispo and surrounding areas.

It’s the middle of summer, and many Cal Poly students have said goodbye to San Luis Obispo and returned home for the break. With Cal Poly and Cuesta College students making up nearly one-third of San Luis Obispo residents according to SLO City’s community profile, it isn’t uncommon to hear that “SLO is dead” during the summers — but we’re here to tell you that isn’t necessarily the case. Sure, there are less people in SLO, but there are still plenty of things to do. Here are just a few summer activities that CIE staff and students enjoy during our time off:

 

I like to go up to the coast and take photos. In Morro Bay, you can get up right near the sand and take photos of nature.

– Sheri Burlock, CIE Administrative Specialist 

 

Networking in SLO in the summer is kind of unmatched because no one has school to do.

– Dylan DeFazio, Lead Engineer at 2022 Summer Accelerator Startup Grip Safe

 

Surfing at Pismo Beach.

– Emily Gavrilenko, co-founder of 2022 Summer Accelerator Startup Ryde Carpool

 

For me, it’s got to be going to Blues games. Nothing says ‘summer’ like baseball & beer.

– Alyssa Espinola, CIE Marketing and Communications Coordinator

 

Downtown SLO’s Concerts in the Plaza.

Liz Fisher, SBDC Program Manager and Madison Krum, SBDC Project Coordinator

 

Kayaking in Morro Bay.

– Lyndsey Park, CIE Graphic Design Intern

 

There’s paddle boarding in Morro Bay. I also like to hike Cuesta Ridge.

– Tyler Revak, CIE Videography Intern

 

I like to hang out in Avila. I’ll usually bring a book to read on the beach, then get a burger at Avila Market.

– Alyson Smith, CIE Public Relations and Digital Marketing Intern

 

I’d have to say hiking The P.

– Shaun Tanaka, CEO of 2022 Summer Accelerator Startup Grip Safe

 

Milestone’s Trivia Night.

– Will Tregenza, co-founder of 2022 Summer Accelerator Startup Quickie

 

My co-founders and I like to go over to one another’s houses, play Settlers of Catan, make dinner together and eat brownies. We’ve done that four or five times this summer.

– Josh Wong, co-founder of 2022 Summer Accelerator Startup Ryde Carpool

 

Live music at BarrelHouse Brewing Co. in Paso Robles. And the California Mid-State Fair — I’m going this weekend!

– Stephanie Zombek, CIE Marketing and Communications Manager

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Coworking with HiView Solutions

Many businesses are adopting remote working practices as more and more technologies can accommodate an online work style. Video by Emily Olstad.

Miles Hischier is the co-founder and Director of Sales at HiView Solutions, a Google Cloud partner that helps organizations improve their remote collaboration techniques and technologies.

Hischier founded HiView as an Information Technology (IT) company in late 2016 along with his co-founder and Director of Services, Narjit Patel. After deciding to centralize HiView around Google Cloud, they joined the Google Cloud Partner Program, which provides businesses with resources to leverage Google Cloud offerings.

The HiView founders then met Juan Morales in 2018. Morales, now the Director of Technical Services at HiView, was an engineer with a skill-set that aligned with the needs of the startup. Morales also knew several individuals with similar engineering know-how, all looking for employment opportunities where they could utilize their expertise.

The only issue: Morales and his colleagues were living in El Salvador.

Hischier, however, viewed the challenge as an opportunity to utilize the remote technology that his business is founded upon. He had Morales start working remotely for HiView from El Salvador, and HiView began to expand their teams across continents.

“That’s the company we’re looking to build,” Hischier said. “Our mission statement is, ‘Building your business for tomorrow,’ and we really feel that this remote, hybrid structure is here to stay.”

HiView continued to remotely scale up their El Salvador team over the next few years. Hischier didn’t meet his startup’s 15 El Salvadorian employees in-person until 2021 –– three years after they were initially hired.

The company operated efficiently despite its being completely remote, according to Hischier. The only challenge was “the socialization aspect,” he said.

To remedy the issue, Hischier spent a week in El Salvador, meeting and working alongside HiView’s Latin American team. Several employees from El Salvador also visited San Luis Obispo to visit the HiView base of operations, the Center for Innovation and Entrepreneurship (CIE) HotHouse

“We really believe that good work and good ideas can come from anywhere,” Hischier said. “You don’t have to be in a single company, corporate office.”

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Hatchery Spotlight: EVO Athletics

Three former Cal Poly soccer players are turning their passion for fitness into an entrepreneurial endeavor. Fourth year computer science major Michael Bautista has partnered with his friends Zack DiDonato and Rigas Rigopoulos to create EVO Athletics, a startup working to build an iOS application that allows users to explore new ways to achieve their health and fitness goals.

“We had this idea of creating a training facility and an application, and we decided why not try and pursue it as a sort of side project,” said Bautista. “Then one of our members found the Hatchery, and we decided to join and try to pursue it as a startup idea.”

The Hatchery, an on-campus Center for Innovation and Entrepreneurship (CIE) program that helps students develop their innovative ideas into viable startups, has been a valuable asset to the EVO Athletics team. While Bautista and his colleagues entered this project with the technical skills needed to create the EVO Athletics app, building and maintaining a business was entirely new to them. 

I think the Hatchery is a great opportunity for all Cal Poly students,” said Bautista. “We decided to join the Hatchery because we had little to no business knowledge and, being a computer science student, I had very little resources to acquire those business skills. The Hatchery has really helped us in the business side of our company, while I can really focus on the technical side with my degree.”

One undertaking the Hatchery is currently helping the team with is customer acquisition. This means endless strategic interviewing of potential customers to identify the problems they face and innovating solutions for these issues.

Meanwhile, Bautista is developing their iOS application. The app will double as both the first step in the growth of EVO Athletics and Bautista’s senior project. He will be working with a Cal Poly mobile development professor through two quarters to develop the minimum viable product (MVP), or a simplified version of an app that allows a product team to quickly receive user feedback that they can use to improve their product.

“My personal next step for our startup is to get the MVP out, which I’m working on for my senior project,” said Bautista. “In terms of business, our next step would be to pitch to some investors, apply to Innovation Quest and hopefully get into the HotHouse to develop the business.”

Although EVO Athletics is still in its early stages, Bautista hopes that he can one day grow his startup into a nationally-recognized brand.

“I’d say one of our long-term goals is to be one of the top health and fitness apps in the app store and maybe create some sort of partnership with an athletic brand, like Nike or Adidas,” he explained.

For now, though, Bautista and his team are focusing on growing EVO Athletics into a sustainable business — one that Bautista hopes he can fully devote himself to after graduation.

“I definitely want to be able to work on this full time,” he said. “My two passions are technology and fitness, and this is the only thing I’ve found that combines the two.”

To keep up with EVO Athletics and other CIE startups, follow us on social media.  Instagram | Facebook | LinkedIn | Twitter

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Senior Sequence: Experience Building a Startup

Cal Poly San Luis Obispo Business Building

Senior projects are a norm across Cal Poly’s campus. These graduation requirements differ between the university’s six colleges and, in the Orfalea College of Business, differ between concentrations.

Within the realm of entrepreneurship, students are able to choose from one of two “senior sequences.” In one sequence, students get to work with a San Luis Obispo-based startup. In the other, students are given the opportunity to experience building their own company.

The latter sequence, referred to as “Experience Building a Startup,” most directly involves engineering students and business students concentrating in entrepreneurship, but students from all six colleges are welcome to take the course with their respective department’s permission.

For engineering students, the three-quarter Learn by Doing project acts in-totality as their senior project and consists of ENGR-463, ENGR-464 and ENGR-465. For non-engineering students, the sequence involves three, four-unit classes, in which one counts as their senior project credit: BUS-488: Building a Startup Skillset, BUS-487: Launching and Growing the Technology Start-Up, and BUS-464: Applied Senior Project Seminar.

“The course is ideal for anyone who thinks they want to start their own venture and want to see what that’s like, and it’s great for people who want to be a product manager,” explained one of the two course professors, Dr. Tom Katona. “The top feedback I get on why students choose this sequence, though, is that they want to take classes with people they haven’t been taking classes with for the last three years.”

The interdisciplinary nature of the course is what makes building a startup possible.

Over the course of the sequence, students form company teams to practice problem-solution tactics, ideation, customer development, competitive research, prototyping and user testing — all accomplished by having a range of skill sets and backgrounds involved. 

And while some students come into the course with an idea for a startup or product, Dr. Katona says there isn’t a guarantee that a whole team will want to work on it, nor is it as simple as having a cool idea.

“I tend to tell students who say they have an idea of what they want to make that I’m far more interested in hearing about the problem that they want to solve,” he said. “Then we’ll let the time in class help them figure out what the right solution to that is.”

While students can continue to build their startups post-graduation, that isn’t always the outcome — but second sequence professor, and CIE Entrepreneur-in-Residence, Dan Weeks says that continuing on with the company students build isn’t the whole point.

“I think 5% of students will continue on with their created companies and 95% we’re teaching an entrepreneurial mindset to,” Weeks explained. “If you go through a 9-month program with all of the detail we offer, no matter where you work after college, you’re going to look at things differently.”

This is exactly the reason mechanical engineering senior George Luebkeman chose this senior project.

“As an ME student, this option sounded like an excellent way to learn the fundamentals of entrepreneurship, which really sets me apart from other applicants for jobs I am applying to,” he said. “Having a Cal Poly engineering education paired with this entrepreneurship experience makes one a prime candidate for small, disruptive tech companies.”

Similarly, electrical engineering senior Russell Caletena says this senior project was one he couldn’t pass up.

“[The course has] taught me to prioritize empathy, creative thinking, and perseverance when working with others for a shared common goal,” he said. “The skills gained, challenges faced, and people I’ve networked with are all valuable experiences I’ll not only cherish, but also apply to my post-grad plans.”

Luebkeman and Caletena are students who plan to utilize their entrepreneurial mindset within already-established organizations in the future — often called “intrapreneurs.”

Business administration senior Kasey Moffitt, however, plans to take the knowledge she learns in this sequence to one day build her own company.

“As an entrepreneur, my ultimate goal is to one day start my own business,” she explained. “My entrepreneurship courses have given me a glimpse into how to start a business, however this course is giving me the hands-on experience that you can’t get from a textbook.”

Regardless of students’ post-grad game plans, this senior sequence provides them with endless experiential knowledge and the ability to mold the course to their needs.

“This is the good and the bad: there’s a lot of ambiguity in the class,” Dr. Katona said. “We can’t tell these innovative students exactly what to do, but we do understand the process by which these things get off the ground and that’s what [Weeks and I] help with.”

And as daunting as it may sound to build a startup versus taking a more typical senior project, course professors and students alike advocate for the course as the ultimate “Learn by Doing” experience with the safety net of school.

“Our whole attitude here is to fail often, but fail early,” Weeks explained. “You don’t know what you don’t know until you do things. That’s what Cal Poly is all about.”

Through this hands-on senior project, Caletena’s biggest takeaways have been to “think bigger,” “be bold” and “explore beyond your comfort zone.”

“For me, senior project means a lot more to me than a grade on paper,” said Caletena. “The sky is not the limit; the limit is whatever you set it to be and I strongly believe that ideas, no matter how small or big, can truly make a difference in people’s lives as long as we continue to pursue them wholeheartedly to bring them to reality.”

Ultimately, that is the essence of this entrepreneurial senior sequence: setting future intrapreneurs and entrepreneurs up for success and apart from others to make a difference in the real world.

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3D Printing for Airplane Pilots in the HotHouse Annex

RAO Ideas Aviation Headset Holders

Ryan O’Toole founded his business RAO Ideas at just 15 years old. While flying in his pilot father’s airplane a few years ago, O’Toole noticed that smaller airplanes weren’t equipped with storage for the expensive headsets needed when flying. That’s when he set out to design and 3D-print a headset holder for his father, who shared the product with others in the flying community. 

RAO Ideas has since developed into a fully functioning business with various headset holder designs available through both their website and the wholesale market. Its current base of operations: the HotHouse Annex.

The HotHouse Annex provides local entrepreneurs, small businesses and remote employees with a professional coworking space that encourages productivity and collaboration. Along with dedicated office spaces, conference rooms and kitchen amenities, the Annex offers coworkers a manufacturing lab fully equipped for product development.

“It’s a great space to induce that workflow,” O’Toole said of the Annex. “Everyone in there has a similar entrepreneurial mindset, and I definitely like that. It gets the brain juices flowing.”

O’Toole, who is currently a freshman at Cal Poly, hadn’t always planned to continue RAO Ideas into college. The 3D printers he uses to create his headset holders, in addition to the packaging materials used to ship his products, wouldn’t exactly fit in his dorm room. But the Annex was the perfect solution.

“I was thinking about seeing if I could get my parents or a friend back home to ship orders for me, but I really couldn’t figure it out,” O’Toole explained. “Then I found the CIE… I reached out and got pointed towards the Annex, found a space here and so far it’s been great.”

The practicality of the Annex is what originally appealed to O’Toole. The Higuera Street location is easily accessible and its manufacturing space allows O’Toole greater creative freedom in how he creates and produces his headset holders. 

It’s the people, however, that have quickly become O’Toole’s favorite aspect of coworking at the Annex.

“Everybody here is super nice, and it’s just a great workspace and environment,” O’Toole said. “I’ve met nothing but amazing, innovative people at the HotHouse.”

The young entrepreneur plans to continue building his business throughout his college years, with hopes to branch out from aviation headset holders and pursue new innovations. Coworking at the Annex is an integral facet of that plan.

“As long as my business is going strong, I’m planning to stay [at the Annex] at least until I’ve graduated from Cal Poly,” O’Toole said. “And maybe even after that. I really don’t know where my business is going to take me next.”

Find out how you can start coworking at one of the CIE’s coworking locations today at https://calpolycie.wpengine.com/coworking/

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Hatchery Spotlight: PolyVolunteers

The COVID-19 pandemic resulted in an economic downturn that has caused a rapid increase in unemployment and homelessness throughout the United States. But in the midst of these challenges, student entrepreneurs have found inspiration. 

Communications studies seniors Maureen Turnbaugh and Marissa Soza saw the obstacles posed by the pandemic as opportunities to encourage togetherness and instill a sense of community in San Luis Obispo. Along with classmates Connor Haitfield (Liberal Arts and Engineering Studies), Alejandro Quintero (Interdisciplinary Studies in the Liberal Arts) and Kenzie Rutherford (Liberal Arts and Engineering Studies), they founded PolyVolunteers, a startup company with a mission to make finding volunteering opportunities easier than ever. 

The PolyVolunteers team is utilizing the Center for Innovation and Entrepreneurship (CIE) Hatchery program to create an app that will connect users with local organizations seeking volunteers and resources.

“We want to be that middle party that can connect people in the community with volunteer groups that they’re actually interested in,” Soza said. “Kind of like a matchmaking app.”

PolyVolunteers originated as a class project for the business and communication hybrid course BUS 458: Solving Big World Challenges. Each quarter, the class presents students with a social or environmental challenge specific to a local community — like the impact of COVID-19 on the San Luis Obispo community.

“From that course, we were able to identify that the homeless population is heavily hit by the pandemic,” Turnbaugh said. “We focused on how we could help and whether our solutions help the greater good. We needed to fine tune our ideas into a very specific position within the community and that’s when we really zoned in on volunteer work.”

BUS 458 professors Lynn Metcalf and David Asky suggested that PolyVolunteers take their idea to the CIE and connected Turnbaugh and Soza with CIE Director of Student Innovation Programs José Huitron. 

“We met with José and clicked with him and he told us everything that the Hatchery was about,” Soza said. “We just fell in love with it, so we decided to give it a go and so far it’s been very beneficial.”

The CIE Hatchery program provides student entrepreneurs with the tools they need to help their startups thrive. The on-campus program has connected PolyVolunteers with mentors to help them navigate the intricacies of entrepreneurship, as well as introduced the team to computer science and software engineering students who can help design the app. 

“You know, being a student and not really knowing how to create a business from the ground up, it’s really helpful to have people who are trained to coach you through it all,” Turnbaugh said.

Hatchery resources have proved extremely valuable in creating PolyVolunteers. 

Four of the five students involved in PolyVolunteers come from liberal arts backgrounds who, prior to their involvement in the Hatchery, had minimal experience with the startup scene.

“All of our team, besides our newest member, are liberal arts students, so we had no idea what goes into creating a business — or creating an app for that matter,” Soza said. “Being in the Hatchery has been very interesting and I think we have all found a new passion that we never thought we would even be interested in.”

PolyVolunteers is still in its early stages. According to Turnbaugh and Soza, their team is focusing on customer development, reaching out to the local community to ask what they would like to see in an app like PolyVolunteers. They’ll soon begin prototyping and hope to participate in Innovation Quest, a prototyping competition hosted by the CIE in the spring.

Turnbaugh and Soza envision a bright future for PolyVolunteers and hope to one day see their app used nationwide.

“We’re starting with Cal Poly and SLO because that’s what we know and what we’re close to,” Soza explained. “Big picture, we want to be able to take [PolyVolunteers] to other universities across the United States and across the world.”

As Turnbaugh explained, the fundamental goals for PolyVolunteers remain faithful to the startup’s core values: helping others and making an impact.

“Our overall hope is that this is a product that’s useful and bridges the gap between volunteer organizations and the students that want to give back.”

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