So you’ve started your own business and know a thing or two about entrepreneurship, but as far as Instagram goes… you’re a little lost. Luckily, navigating this app doesn’t have to be hard, especially with a simple guide for making your startup social media savvy.  

From Basic to Business

The first action you should take after creating your company’s Instagram is heading to your account settings and turning the profile into a business account. With over 25 million business profiles across the world, Instagram is a place to be for startups getting into the social media game. Plus, with a business account, you now get access to perks like data on your posts, follower insights (hello, targeted content!) and extra space for contact information.

Content Creation

A good rule of thumb for Instagram content is quality over quantity. Instagram is a great platform for posting high-resolution photos and videos that showcase the lifestyle side of your brand, highlight your brand voice, and show behind-the-scenes content. Instagram is where the personal meets the professional with a thematic look and often light-hearted spin. Your content should always be of value to your followers and ignite emotions; this way, you can hopefully gain higher engagement rates to prop you up on the Instagram feed.

Storytime

Instagram stories have become vital to the platform’s users, so you can’t miss this piece of content creation. Stories can be a great place to direct followers to new posts, to your profile page or toward engaging. You can ask followers to vote on fun polls, take mini-quizzes, send in submissions and more. Plus, you can make your stories stand out with countdown widgets, gifs and text. The key to posting stories is to literally tell a story, get more personal with your audience or get your followers to interact with you.

CIE Tip: Save the important or successful stories as highlights on your profile page so anyone viewing your account later can rewatch them.

Caption Creativity

While your photo or video content is the most important part of catching viewers’ eyes, captions are king when it comes to engaging with your followers. They shouldn’t be too long unless necessary, should grab reader attention, and should entice them to like, comment and share the post. Your copy on both feed and story posts is a great way to show your brand voice, spark emotion in your viewers, teach them something new and ask them questions to gain consumer insight. This way you can create a community and brand loyalty by starting a conversation with your audience.

CIE Tip: Inspire engagement rather than ask for it. If you directly tell followers to tag, like, comment, click, etc. on every post, Instagram’s algorithm may knock you down in others’ feeds.

Stay Posted

Instagram is different from platforms like Twitter, where multiple posts a day are a norm; your average for posting to Instagram should be about once a day. It’s best to first check your follower insights to see when the best posting times are, then create a schedule for posting to get peak views and engagements. Getting into a rhythm of posting will help you in the algorithm as well as let your audience know you are consistent and loyal.

Insights 

Instagram insights will show you your follower age ranges, gender make-up, general location, and peak online times so you can best cater your content to your followers; plus, this can let you know if you are reaching your target audience with posts and advertisements. Insights can also show you your top posts for multiple categories, metrics for individual posts, story analytics and paid promotion data so that you can constantly improve and refine your content.

CIE Tip: Take track of these analytics over time to see your growth and what is or isn’t working for you on Instagram.

Paid Advertising

On Instagram, there are two main ways to go about paid advertising: promotions or Facebook advertisements. For boosted visibility and engagement on a post on Instagram, you can opt for promoting a post. If you want to gain sign-ups, purchases or external views, you should opt for creating ads via Facebook that can be integrated into Instagram for actual conversions from the post to a landing page. From there, you can dive into specific ad looks and layouts to make your ad stand out.

Keep Learning

There is never an end to the knowledge of social media, but at least you now know the basics to get your startup into the Instagram world. Use this guide to launch your account, but always keep advancing your online presence and social media marketing knowledge as the app itself advances.

The Cal Poly Center for Innovation and Entrepreneurship (CIE) has countless entrepreneurial outlets for students of all interests and goals on Cal Poly’s campus. Whether you just want to see the innovations of fellow Mustangs or immerse yourself in the startup world, the CIE has just the resource for you.

Programming

Entrepreneurship Forum Series

Throughout the school year, the CIE holds forums in the Performing Arts Center Pavilion for anyone interested in innovation, startups and small businesses. The forums are open to students and the public alike to bring the community together to see all that is going on with Cal Poly’s entrepreneurial efforts. At these events, attendees can expect guest speakers, Cal Poly student entrepreneurs, pitch competitions and networking.

Who this is best for: Students interested in entrepreneurship and the CIE.

Cal Poly Entrepreneurs (CPE)

If entrepreneurship sounds daunting, or you don’t have a startup idea of your own but still want to be part of that community, then Cal Poly Entrepreneurs is for you. As the largest interdisciplinary club on Cal Poly’s campus, CPE welcomes students of all backgrounds, ages, majors and interests. The club offers networking, skill-building, resources and more at its weekly meetings and constantly welcomes drop-ins and new members.

Who this is best for: Students looking to meet their entrepreneurial peers and discover how to get involved in the startup world.       

The Hatchery

Oftentimes, students have a great business idea to pursue or want to be part of a startup company. If you fall under this category, the Hatchery program is the perfect way for you to learn the business model canvas, gain entrepreneurial skills, get mentorship and work toward turning an idea into a company—all on your own schedule. With a focus on multidisciplinary teams and hands-on learning, the Hatchery allows for exponential growth in learning and is often a stepping stone to the CIE HotHouse Accelerator program.

Who this is best for: Students with a desire to create and be a part of a startup company.

Innovation Sandbox

Students looking for a workspace to make their product ideas tangible need not look further than the on-campus Innovation Sandbox. The space has prototyping and ideation tools, like a 3D printer, for creativity and innovation to collide. The CIE resource allows students to Learn by Doing and turn their dreams into reality. If you have a business idea that requires prototyping and modeling, the Innovation Sandbox could be your one-stop-shop.

Who this is best for: Students looking for a workspace to create prototypes of innovative product ideas.

Competitions

The Elevator Pitch Competition (EPC)

When you think you have the next big idea, but you’re not ready to commit to making it happen, the Elevator Pitch Competition is the way to go. Any student is welcome to submit a 90-second elevator pitch of their innovative product or startup idea to our panel of judges, getting them in the running to win the $1,000 prize. The competition does not require tangible business plans or implementation commitments, making it a low-stress and fun way to get involved with the CIE.

Who this is best for: Cal Poly and Cuesta students with innovative ideas and a desire to practice their pitching skills.      

Innovation Quest (iQ)

A little more advanced than the EPC is the Innovation Quest competition, which is for students looking to showcase what they have built, coded, designed or prototyped throughout their efforts at Cal Poly. Participation in iQ gives you the chance to win up to $15,000, so if you have a startup or product in motion and are looking to find investment money, the iQ competition would be great for you and your team. 

Who this is best for: Student teams with a viable startup plan or product creation looking to take their work a step further.

Startup Weekend

With 54 hours to create a startup, this event is perfect for Cal Poly’s ambitious, creative and entrepreneurially-minded students. If you are interested in being part of the startup world, Startup Weekend is your chance to pitch your big idea and build a team to launch it. Culminating in presentations to a panel of judges and investors, Startup Weekend is the best way to meet your peers, elevate your skills and get the opportunity to become an entrepreneur in action.

Who this is best for: Students who want to be part of Cal Poly’s entrepreneurial community and become part of the startup world.